Some users go viral on TikTok by chance but most users learn the tricks and hacks of how to go viral. If you do not have a TikTok account it is not too late to join, read these tips, and you will be guaranteed to grow your, or your clients’ followers:
You Want Your TikToks to Be As Short as Possible
One of the reasons that people love TikTok so much is that you can watch a video that is fast paced and gain something from it. Whether you learned a new recipe, you laughed, or you picked up a new dance.
Consumers have an attention span of 8 seconds which is why short TikToks are more successful. Meaning if you create a 10 second video, you will need to take in account that most viewers will watch the first 8 seconds and if it does not interest them they will continue scrolling.
TikToks cut to the chase and show only the important details. This is why users can scroll for hours because the videos are short and are edited in a way that makes the video more lively, due to the instant change of frame shots.
CTAs Are CRUCIAL
It is nice to have great content however, what do you want your audience to do? Maybe you want your users to start a business, make a pasta, like and comment on the video, or buy a pop it. CTAs will help you grow your followers. The reason they are important is that CTAs will motivate your viewers to do something after watching the video.
Create Content That Will Generate Traffic in Your Comments
You can ask something that is relatable and that other people are going through. Another approach to this would be to ask your audience about their favorite TV show, sport etc. As long as you create some type of buzz in the comments, your TikToks will boost up to the top and have more viewers.
Lastly, you can do something really weird, or questionable in your video that will organically create traffic in your comments because users felt like they had to say something about it. You can wear a different hat every time you change the angle of the shot or have weird props around in your TikToks.
I tried this technique myself and it was very successful. My sisters and I created a TikTok that was viewed as weird and unordinary which naturally generated comments and got almost 4 million views.
Use Your Own Audio for Videos
This is good for three reasons: it is more personal, it helps target your audience, and your sound may go viral. It is more personal when viewers can hear your voice because they feel like you are talking straight to them.
Secondly, when you record your voice on TikTok you are giving the app more information about your video to help them share your content with your correct audience. Meaning that the algorithms pick up on the words and are able to break down what you are saying. Your TikTok can show up on the viewers page just by the key words you may have said that someone has searched up in the past. Lastly, many audios that TikTokers create can go viral if enough users use your audio in their TikToks.
That does not mean you have to move away from using trending music and sounds. On the contrary, you should do a voiceover over a song or sound you like.
#Don’t Forget the Hashtags
Just like any other social media platform hashtags are key! Hashtags help users share and find content and join conversations about topics that interest them. TikTok users can build communities around hashtags, too.
Many users search TikToks by hashtags so you want to make sure you are using the right hashtags to pop up. It is best to research the top-performing hashtags on TikTok to reach a bigger audience.
Stories Grab Attention
Users want to hear a story, but it needs to be something that will make them want to continue watching your videos. It doesn’t have to be serious, it can be about walking your dog or your night routine. You can tell one full story in 3 parts meaning, you can create 3 videos to make your viewers have to wait and build excitement for the next video.
It doesn’t mean that dances don’t go viral, however when you have a story you are giving your viewers something to grasp on and want to continue watching your TikToks and maybe even follow you.
I can not stress this enough! You want your followers to look forward to your upcoming posts. Don’t you hate when a TikToker says “wait for part 2 I will post it next week”. The truth is you want to see what will happen next so you will stay tuned till next week to see what happens next because you were left on a cliffhanger.
It is easier to engage with a TikToker that posts every week rather than once a month because you may forget about them. This is why consistency is crucial and it keeps your viewers entertained.
Give these tips a try and you will see an increase in both your followers and engagement.