Digital Marketing Campaign Ideas for Mother’s Day 2023

Don’t Miss the Chance to Upsell

Another interesting statistic is that around 75% of people gift greeting cards on Mother’s Day. So, make sure you offer special Mother’s Day greeting cards in the shopping cart as a “you may also like” upsell or add a greeting card category on your website. And, of course, don’t forget to show off your beautiful cards in your paid ads. 

Inspiration is Everything

32% of consumers say they often, or always, rely on brands for for Mother’s Day gift inspiration.

This is a great opportunity to create a special gift guide on your blog for Mother’s Day utilizing your products. You can also integrate something like an interactive quiz on your website to help visitors filter and find the perfect gift. This method will attract relevant traffic, increase engagement, and boost conversion rates, so don’t sleep on it.

Now, let’s focus on what you need to highlight in your Mother’s Day campaigns: 

Make it Extra Special

Did you know that while picking out a Mother’s Day gift 46% of consumers look for something unique or different? Therefore, in your ads, make sure you emphasize how your products are not the generic pick or highlight the values your business stands for to make it extra special and valuable. 

Even if you think your products are not exactly an “obvious fit” for a Mother’s Day gift, try to have fun with it and find unexpected connections for a creative campaign. You might be surprised by the results…

Make it Last

Meanwhile, not surprisingly, 41% of consumers focus on gifts that create a special memory. That would be an opportunity to integrate user-generated content into your creative strategy. Ask your clients to share about the special moments they were able to create with your products or services and promote it as an ad. 

Partnering with content creators is also a great option, asking them to share with their audience how they are going to make Mother’s Day special and one to remember for their moms by leveraging your products. Make sure you showcase real people and real stories as much as possible and focus on video content, as this is the best and most engaging way to capture your audience. 

Don’t Forget About Grandma 

For your audience, Mother’s Day is a great opportunity to show some love and appreciation not just to their mothers but to their grandmothers too. For you, it’s an opportunity to increase the potential of your business and upsell. 

In your campaigns, use creatives that promote gifting for moms and grandmas and add a special offer for those who buy gifts for both of them. There are about 85 million moms in the United States alone, so make sure they are all celebrated this year.

Invest in Your Community

Research has shown that consumers are more likely to buy from brands that are actively invested in their community. As a business owner or a marketer, make sure you give back to the community. You can donate part of your earnings to women’s organizations, raise awareness of a certain issue close to your heart or do anything else that can be valuable to your target audience.