Stay ahead of the game

Sign up for our newsletter to receive the latest digital marketing strategies and insights for the month ahead, delivered straight to your inbox!

    Google in 2024: The Future of Search and What It Means for Marketers

    Ad PlatformsGoogle Ads

    Two decades ago, Google changed the way we dig for information. What started as a simple text-based search engine has evolved into a potent tool that can answer any question we have. And with the introduction of Google Search On+, that evolution persists.

    As Google continues to develop new ways to make search more intuitive and accessible, marketers need to stay ahead of the curve to ensure they are providing the best possible experience for their customers. Google Search On+ is the latest addition to the powerhouse Google search engine, and it brings with it a number of mighty new features that will change the way users interact with search forever.

    Google Search On+ has come out with many new features that will change the future of search for marketers. This article will touch on how you, as a marketer, can take advantage of them to stay ahead of the curve as we head into 2023 and what things will look like for 2024.

    Table of Contents

    What is Google Search On

    You see that new top you’ve been wanting but don’t know where to find it? Just snap a photo and upload it into the Google Search On app. Or, maybe you fancy a certain dish but can’t remember its name? Let Google Search help you out by finding restaurants that serve it near you. These are just two of the many new features available with Google Search On+.

    The new Google Search features go well beyond traditional keyword-based search, the original bread-and-butter of Google. Now, users can utilize the wealth of information available in images, speech, and text to find what they need when they need it.

    It’s the next logical step in Google’s mission to make search more intuitive and user-friendly. After all, humans don’t communicate with each other using keywords – we use natural language, sounds, and visuals. Now, Google Search is catching up to the way we actually interact. And with its expansion to more than 70 languages, there’s no limit to the possibilities, which we will begin seeing in the coming years.

    With the power of Google Search On+ at your disposal, you can create truly unique and personalized experiences for your customers that will set you apart from the competition.

    Google Search On+ Features 

    Picture a new world where you can simply ask Google to find you a pair of shoes like the ones you’re wearing, and it will show you a selection of stores where you can buy them. Or, imagine being able to point your phone at a building and get information about its history, architecture, and current businesses. With Google Search On+, all of this will soon be possible as Google works on efforts such as this to be implemented and utilized by the mass by 2024.

    It’s an exciting time to be a marketer. With the power of Google Search On+ at your disposal, you can create truly unique and personalized experiences for your customers that will set you apart from the competition.

    Stay Ahead Of The Curve

    As a marketer, it’s important to stay ahead of the curve. And with Google Search On+, that’s easier than ever. With all of the new features and changes that Google is making, you’ll be able to fine-tune your marketing strategy to ensure you’re getting the most out of your campaigns.

    So don’t wait; start exploring all that Google Search On+ has to offer. And if you’re not sure where to begin, check out the tutorials and resources that Google has made available. With their help, you’ll be able to get the most out of this new update and ensure that your marketing campaigns are a success. By 2024, Google plans to have us searching, buying, advertising, and living in a whole new way!

      Get exclusive CMO tips that I only share with email subscribers.

      Share this article
      Back to top