Google’s ‘Search On’ New Tools and Features Will Change The Way You Search The Internet

Everything You Need to Know in Less Than 50 Words

Over the past three years, Google Search On utilized innovative machine learning to create more intuitive results for Google search engine users. There was a heavy focus on personalization, sustainability, and search potential, which serve the purpose of making the internet easier to navigate.

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Google is straying away from generalized search results and focusing on a more personalized experience. While users will still see some non-personalized results, most of them will be directly correlated to an individual’s query, browsing habits, and history.

Using the collected information, Google can improve features such as shopping and food recommendations. With this, users will find it much easier to find brands, recipes, and other things they love without sifting through dozens of search results.

Additionally, a new tool for shopping allows users to get specific details and reviews about a product without ever leaving Google, which enables users to save time on research and will help Google give more personalized recommendations from the stuff people click on.

Efforts to Expand Search Potential

In 2023, there will be a new feature where users can find translated news results worldwide, breaking down many cultural barriers and making information much more universal.

Regarding translation, significant improvements in Google Lens give users a better experience when translating material in the real world. Since context is essential, the translated text overlays are better incorporated into pictures, signs, and other visual elements. This Google Lens feature is more or less a quality-of-life change, but it does help improve user engagement.

Some new features have also been added with the goal of making searching on Google faster. Now, Google recommends search queries based on keywords and past searches, even before users type anything in the bar. Furthermore, based on machine learning, Google will show a list of words under the search bar to help users craft their questions, thus expediting the search process and helping with clarity.

Finally, Google has improved its engine to help with sustainability and aims to give more eco-friendly recommendations. These recommendations can include options for efficient cars, mapping out eco-friendly routes, providing healthier meals, and making shopping for pre-used items easier. 

Google has based these developments on a high interest in terms like solar energy, thrift stores, and electric vehicles in 2021.

Final Thoughts

Google Search On continues to make advancements and develop tools to improve search results drastically. With an emphasis on personalization and speed, a new standard will be set for internet browsing. 

How this will play out in the coming years is uncertain. However, one thing is for sure: Google will continue to reign supreme as the dominant computer tech developer in the industry for years to come.

Source: Google Search