Microsoft Unveils 5 New Ad Features & Updates

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The new products Microsoft is launching will expand to more than 34 other markets through these five major platform updates. 

Pinterest Import

The tool update is part of the new multi-platform capabilities of Microsoft Ads, allowing users to import ads from Pinterest to ease the setup process and for quick launch. Earlier, the tool could only import campaigns from Facebook and Google.

The tool update allows users to change bids and budgets and has various other campaign settings. However, the tool does not import audiences. Therefore, Microsoft proposes users take advantage of the Audience Network Planner before launching their campaign.

Performance Max Beta

Microsoft Ads users can import Google Performance Max Campaigns to Microsoft as Smart Shopping Campaigns and Local Inventory Ads. This feature will make importing and duplicating your campaigns across platforms much simpler.

Support for Multimedia Ads in Editor

Multimedia Ads is a format that allows users to use large images in their campaigns. The pictures are posted on the mainline and correct rail ad positions for visibility to the desired target audience. 

Support for Multimedia Ads in Editor tool allows users to manage the ad pictures and tailor them to their liking.

Cruise, Tours, and Activities Ads

Microsoft Ads developed the Cruise, Tours, and Activities ads to target conscious travelers and open them to sustainable travel options to enhance their travel experience. 

In the previous update, these ads were available to advertisers in the United States and the United Kingdom. However, Microsoft has expanded its availability to all eligible advertisers using the platform globally.

Subdomains in DSAs

Subdomains are essential in organizing content in your ads. While the tool for setting up and using subdomains in Dynamic Search Ads was previously restricted, Microsoft’s new product has expanded it to several eligible markets. 

Advertisers can now use subdomains to supplement their top-notch campaign domains.

Why Should You Care?

Microsoft ad products and tools are essential to navigating the platform. They make setting up an ad campaign more straightforward and faster. Thus, it is crucial to know when Microsoft launches new ad products. 

The products and updates have various improvements that streamline ad management and make importing campaigns from other platforms more efficient.

If you are an advertiser using Microsoft Ads, you should look into these new products and use them to your advantage.

Source: Search Engine Land