Stay ahead of the game

Sign up for our newsletter to receive the latest digital marketing strategies and insights for the month ahead, delivered straight to your inbox!

    Migrating from Google Ads to Microsoft Ads

    Ad PlatformsGoogle Ads

    Google Ads offers the biggest advertising ecosystem around, but like with investing, diversification is key. Microsoft Ads is a great alternative, which offers integrations with LinkedIn, Xbox, and other platforms, as well as a 74% lower cost-per-click. This is why more and more businesses that seek to maximize their ROI are now advertising on Bing in addition to Google. While starting out on a new platform might seem like uncharted territory, migrating from Google Ads to Microsoft Ads can be quite seamless. We put together the steps you need to take to make the leap and increase your sales impact. 

    Table of Contents

    Who is Making the Move?

     

    Primarily, small to medium enterprises (SMEs) are increasingly preferring to utilize Microsoft Ads for growth, drawn by its cost-effectiveness and the potential for a higher return on investment (ROI). These businesses, which often have limited advertising budgets, find Microsoft Ads appealing due to lower competition and cost-per-click rates. 

    Additionally, large corporations target specific demographics more effectively through Microsoft Ads because of its distinct user base that includes a notable presence of older, more affluent professionals. This demographic tends to spend more time on Bing and other Microsoft platforms, aligning well with the marketing goals of these larger companies.

    Optimal Timing for Migration

     

    • During Financial Planning: Businesses typically reassess their advertising platforms during annual budget reviews or at the end of financial quarters. This timing allows for a strategic shift without disrupting ongoing campaigns.

    • Strategic Business Shifts: When a business is looking to expand into new markets or needs to adjust its focus to different demographic groups, switching platforms can be beneficial.

    • Technological Upgrades: Microsoft’s continuous improvements in AI and integration with LinkedIn provide compelling reasons for businesses to switch during tech upgrades.

    Why Choose Microsoft Ads?

     

    There are many reasons to make the switch from Google Ads to Microsoft. Each has its own unique pros and cons that should be weighed according to you and your business needs. 

    Here are some of the key benefits of choosing Microsoft ads: 

    • Cost Benefits: The lower competition for keywords in Microsoft Ads often results in more cost-effective campaigns compared to Google.

       

    • Audience Engagement: Microsoft Ads tend to attract an older, more professional demographic, which can be valuable for B2B businesses or industries like finance and insurance.

       

    • Integration and Synergy: For companies that use Microsoft’s suite of products extensively, integrating their advertising with Microsoft Ads makes logistical and strategic sense.

       

    Leveraging Couponer with Microsoft Ads

     

    If you’re considering switching from Google Ads to Microsoft Ads, Couponer offers an easy way to get started with Microsoft Ads by providing new accounts with up to $500 in ad credits. Businesses can unlock this bonus, giving them an extra budget to test campaigns, drive traffic, and boost conversions. This makes it easier to test out the platform and explore new campaign opportunities with less financial risk. It’s a practical option for businesses looking to expand their advertising efforts without overspending.

    New call-to-action

    DeepSeek: The AI Disruptor That Just Shook Silicon Valley

    When DeepSeek burst onto the scene this past weekend, few in the Western AI community saw it coming. A Chinese AI startup, built on a fraction of the budget of its U.S. competitors, has upended the industry, sending shockwaves through Silicon Valley and Wall Street alike. Nvidia, the once-undisputed leader in AI chip manufacturing, suffered a record-breaking $600 billion market value loss in a single day. The tech industry, accustomed to the dominance of OpenAI and Google, suddenly found itself facing a formidable new competitor—one that defied expectations by achieving cutting-edge AI performance with significantly fewer resources.

    How Did DeepSeek Pull This Off?

    For years, the prevailing wisdom in AI development was that bigger was better: more data, more GPUs, and bigger budgets meant superior models. OpenAI reportedly spent over $100 million training GPT-4, and Nvidia’s high-end GPUs became the gold standard for powering AI systems. Yet DeepSeek turned this logic on its head.

    • Low-Cost Innovation: DeepSeek’s researchers claim they trained their latest model, DeepSeek V3, for just $6 million—less than 10% of OpenAI’s estimated cost for GPT-4.
    • Chip Efficiency: The company managed to sidestep U.S. export restrictions on advanced AI chips by stockpiling Nvidia A100 chips before they were banned and by using a mix of lower-end GPUs with innovative training techniques.
    • Reasoning Over Raw Power: Unlike traditional models that brute-force their way through problem-solving, DeepSeek’s R1 model optimizes memory usage and mimics human-like reasoning, allowing for faster, more efficient performance.

    Open-Source Strategy: A Game Changer?

    One of DeepSeek’s boldest moves was making its AI model open-source—a stark contrast to the closed, proprietary systems of OpenAI, Google, and Anthropic. This decision has the potential to shift the AI power balance in several ways:

    • Democratizing AI Development: By providing open access to its models, DeepSeek is inviting a wave of global innovation. Developers, researchers, and startups can build on its foundation, accelerating AI advancements beyond Silicon Valley’s walled gardens.
    • Challenging U.S. AI Dominance: The move positions DeepSeek not just as a competitor to OpenAI but as a potential industry standard-setter. If widely adopted, its models could make Chinese AI frameworks the default for global AI applications.
    • Lowering Barriers to Entry: Open-source AI allows smaller players to enter the market without massive investment in training their own large language models (LLMs), increasing competition and reducing reliance on tech giants.

    The Nvidia Fallout: What It Means for AI Chips

    The financial market’s reaction to DeepSeek was immediate and brutal. Nvidia, the backbone of AI infrastructure, saw its stock nosedive by 17% in a day. Investors suddenly realized that DeepSeek had shattered the assumption that only high-end chips could power state-of-the-art AI.

    • Disrupting the GPU Arms Race: DeepSeek’s model proves that AI innovation isn’t limited to those with access to the most advanced hardware. This challenges Nvidia’s core business model and raises concerns about future demand for premium GPUs.
    • A Shift to Efficiency: AI companies may start prioritizing more cost-effective, scalable computing solutions rather than relying on sheer processing power to stay ahead.
    • U.S. Export Controls Under Question: DeepSeek’s success also casts doubt on Washington’s strategy of restricting AI chip exports to China. If Chinese firms can achieve this level of advancement despite the ban, U.S. policymakers may need to rethink their approach.

    Geopolitical Ramifications: A ‘Sputnik Moment’ for U.S. AI?

    DeepSeek’s rise has been compared to the Soviet Union’s launch of Sputnik in 1957—a wake-up call that shattered the U.S.’s perception of technological superiority. For years, American AI firms assumed they had a comfortable lead over their Chinese counterparts. DeepSeek just proved otherwise.

    • China’s AI Self-Reliance: The Chinese government has long emphasized reducing dependence on Western tech. DeepSeek’s breakthrough is a major validation of Beijing’s push for local AI innovation.
    • U.S. Policy Shake-Up: With DeepSeek’s rapid success, Washington will likely ramp up efforts to keep American AI firms competitive, possibly increasing government funding for AI research and relaxing regulatory hurdles.
    • A New AI Power Struggle: The global AI landscape is no longer a one-horse race. With DeepSeek’s entry, the battle for AI supremacy is now a true two-player game between the U.S. and China.

    DeepSeek’s Limitations: The Censorship Dilemma

    Despite its technical achievements, DeepSeek isn’t without controversy. Like many Chinese AI systems, it operates under strict censorship guidelines, refusing to answer politically sensitive questions. This raises concerns about:

    • Global Trust: Will international users trust an AI model that filters information based on government policies?
    • Bias and Transparency: While DeepSeek is open-source, its training data remains opaque. The extent to which it embeds state-mandated narratives remains a key question.
    • Adoption Outside China: Will businesses and developers outside China embrace a model that aligns with Beijing’s content restrictions, or will they stick with Western alternatives?

    The Future of AI: What’s Next?

    DeepSeek’s emergence has shattered assumptions about how AI is built, funded, and deployed. Its impact is already being felt across the industry:

    • AI Development Costs Will Drop: Companies will rethink how they train models, prioritizing efficiency over brute-force computation.
    • Open-Source AI Will Gain Traction: If DeepSeek’s model proves as powerful as early tests suggest, open-source AI could become the norm rather than the exception.
    • The AI Arms Race Will Accelerate: Expect both U.S. and Chinese firms to double down on AI innovation, leading to even faster developments in reasoning-based models and cost-efficient training methods.

    DeepSeek has done more than just shake up the AI world—it’s forced the biggest players in tech to rethink their entire strategy. Whether it’s a fleeting disruption or the beginning of a new AI era remains to be seen. But one thing is certain: the AI landscape will never be the same again.

    DeepSeek: The AI Disruptor That Just Shook Silicon Valley

    When DeepSeek burst onto the scene this past weekend, few in the Western AI community saw it coming. A Chinese AI startup, built on a fraction of the budget of its U.S. competitors, has upended the industry, sending shockwaves through Silicon Valley and Wall Street alike. Nvidia, the once-undisputed leader in AI chip manufacturing, suffered a record-breaking $600 billion market value loss in a single day. The tech industry, accustomed to the dominance of OpenAI and Google, suddenly found itself facing a formidable new competitor—one that defied expectations by achieving cutting-edge AI performance with significantly fewer resources.

    How Did DeepSeek Pull This Off?

    For years, the prevailing wisdom in AI development was that bigger was better: more data, more GPUs, and bigger budgets meant superior models. OpenAI reportedly spent over $100 million training GPT-4, and Nvidia’s high-end GPUs became the gold standard for powering AI systems. Yet DeepSeek turned this logic on its head.

    • Low-Cost Innovation: DeepSeek’s researchers claim they trained their latest model, DeepSeek V3, for just $6 million—less than 10% of OpenAI’s estimated cost for GPT-4.
    • Chip Efficiency: The company managed to sidestep U.S. export restrictions on advanced AI chips by stockpiling Nvidia A100 chips before they were banned and by using a mix of lower-end GPUs with innovative training techniques.
    • Reasoning Over Raw Power: Unlike traditional models that brute-force their way through problem-solving, DeepSeek’s R1 model optimizes memory usage and mimics human-like reasoning, allowing for faster, more efficient performance.

    Open-Source Strategy: A Game Changer?

    One of DeepSeek’s boldest moves was making its AI model open-source—a stark contrast to the closed, proprietary systems of OpenAI, Google, and Anthropic. This decision has the potential to shift the AI power balance in several ways:

    • Democratizing AI Development: By providing open access to its models, DeepSeek is inviting a wave of global innovation. Developers, researchers, and startups can build on its foundation, accelerating AI advancements beyond Silicon Valley’s walled gardens.
    • Challenging U.S. AI Dominance: The move positions DeepSeek not just as a competitor to OpenAI but as a potential industry standard-setter. If widely adopted, its models could make Chinese AI frameworks the default for global AI applications.
    • Lowering Barriers to Entry: Open-source AI allows smaller players to enter the market without massive investment in training their own large language models (LLMs), increasing competition and reducing reliance on tech giants.

    The Nvidia Fallout: What It Means for AI Chips

    The financial market’s reaction to DeepSeek was immediate and brutal. Nvidia, the backbone of AI infrastructure, saw its stock nosedive by 17% in a day. Investors suddenly realized that DeepSeek had shattered the assumption that only high-end chips could power state-of-the-art AI.

    • Disrupting the GPU Arms Race: DeepSeek’s model proves that AI innovation isn’t limited to those with access to the most advanced hardware. This challenges Nvidia’s core business model and raises concerns about future demand for premium GPUs.
    • A Shift to Efficiency: AI companies may start prioritizing more cost-effective, scalable computing solutions rather than relying on sheer processing power to stay ahead.
    • U.S. Export Controls Under Question: DeepSeek’s success also casts doubt on Washington’s strategy of restricting AI chip exports to China. If Chinese firms can achieve this level of advancement despite the ban, U.S. policymakers may need to rethink their approach.

    Geopolitical Ramifications: A ‘Sputnik Moment’ for U.S. AI?

    DeepSeek’s rise has been compared to the Soviet Union’s launch of Sputnik in 1957—a wake-up call that shattered the U.S.’s perception of technological superiority. For years, American AI firms assumed they had a comfortable lead over their Chinese counterparts. DeepSeek just proved otherwise.

    • China’s AI Self-Reliance: The Chinese government has long emphasized reducing dependence on Western tech. DeepSeek’s breakthrough is a major validation of Beijing’s push for local AI innovation.
    • U.S. Policy Shake-Up: With DeepSeek’s rapid success, Washington will likely ramp up efforts to keep American AI firms competitive, possibly increasing government funding for AI research and relaxing regulatory hurdles.
    • A New AI Power Struggle: The global AI landscape is no longer a one-horse race. With DeepSeek’s entry, the battle for AI supremacy is now a true two-player game between the U.S. and China.

    DeepSeek’s Limitations: The Censorship Dilemma

    Despite its technical achievements, DeepSeek isn’t without controversy. Like many Chinese AI systems, it operates under strict censorship guidelines, refusing to answer politically sensitive questions. This raises concerns about:

    • Global Trust: Will international users trust an AI model that filters information based on government policies?
    • Bias and Transparency: While DeepSeek is open-source, its training data remains opaque. The extent to which it embeds state-mandated narratives remains a key question.
    • Adoption Outside China: Will businesses and developers outside China embrace a model that aligns with Beijing’s content restrictions, or will they stick with Western alternatives?

    The Future of AI: What’s Next?

    DeepSeek’s emergence has shattered assumptions about how AI is built, funded, and deployed. Its impact is already being felt across the industry:

    • AI Development Costs Will Drop: Companies will rethink how they train models, prioritizing efficiency over brute-force computation.
    • Open-Source AI Will Gain Traction: If DeepSeek’s model proves as powerful as early tests suggest, open-source AI could become the norm rather than the exception.
    • The AI Arms Race Will Accelerate: Expect both U.S. and Chinese firms to double down on AI innovation, leading to even faster developments in reasoning-based models and cost-efficient training methods.

    DeepSeek has done more than just shake up the AI world—it’s forced the biggest players in tech to rethink their entire strategy. Whether it’s a fleeting disruption or the beginning of a new AI era remains to be seen. But one thing is certain: the AI landscape will never be the same again.

    Importing Google Ads Campaigns to Microsoft Ads

     

    When considering a shift from Google Ads to Microsoft Ads, importing existing campaigns can ensure a seamless transition. This feature not only saves time and resources but also ensures continuity in advertising efforts. The process itself is user-friendly, designed to be straightforward and efficient, which appeals to businesses looking to minimize downtime and maintain campaign momentum during the transition. 

    Follow these steps: 

    1. Prepare Your Google Ads Account: Ensure your Google Ads account is in good standing, with all campaigns you wish to import active and updated.

    2. Sign Into Microsoft Ads & Navigate to Import Tool: Log into your Microsoft Ads account and access the ‘Import Campaigns’ section found under the tools menu.

    3. Choose Import Source: Select ‘Google Ads’ as your import source. You’ll then be prompted to sign in to your Google account to facilitate the integration.

    4. Select the Campaigns for Import: You can choose to import all your campaigns or select specific campaigns to transfer to Microsoft Ads.

    5. Customize Import Options: Adjust import options such as bids and budgets, targeting settings, and ad extensions to ensure they align with Microsoft Ads’ features and your strategic goals.

    6. Review and Edit Campaigns: Once the campaigns are imported, review them to ensure that everything has been transferred correctly. Make necessary edits to optimize for Microsoft Ads’ platform, considering differences in audience, ad formats, and bidding strategies.

    7. Launch Imported Campaigns: After reviewing and adjusting your campaigns, set them live on Microsoft Ads.

    For more specific details, check out Microsoft’s full guide.

    Conclusion

     

    As businesses increasingly seek effective advertising solutions, many are transitioning from Google Ads to Microsoft Ads to capitalize on distinct advantages such as cost efficiency and specific demographic targeting. This migration offers a spectrum of benefits: from the strategic timing of shifts that align with financial planning or technological upgrades. By switching to Microsoft Ads, businesses can tap into a unique user base, potentially achieving higher ROI and reaching demographics that align closely with their marketing objectives. This strategic shift not only fosters better budget utilization but also aligns with broader business goals, making it a compelling option for companies looking to optimize their digital advertising efforts.

    Want to hit the ground running with Microsoft Ads? Use Couponer to unlock $500 in ad credit for your campaigns. 

    Share this article
    Back to top