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    Newly Launched Google Tag Manager Simplifies User Measurements

    Analytics & ReportingChannelsGoogle AdsMarketingNews

    Everything You Need To Know In Less Than 50 Words

    The Google Tag is a new, reusable tag that, when embedded on all a website’s pages, allows you to better measure your impact and maintain the trust that visitors have come to expect from your site. This allows you access to new Google Tag Manager features and better data quality.

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    Website managers often struggle to keep up with measuring all the analytics that will tell them about their website’s performance. Whether it is hits, click-throughs, or bounce rate, there are so many metrics to measure that it can be hard to know where to start. That’s where Google Tag Manager comes in. Google Tag Manager makes it easy for you to simplify and streamline your website’s measurements through the power of tagging.

    When you have consistent configuration across all pages on your website where you have embedded the Google tag, you will see better measurement, which leads to higher quality insights on your web visitors.

    What’s more, with Google Tag Manager, you can now manage how users access tag settings on your website across all Google platforms through Google Tag Manager. This allows you more control over who can access vital measurement settings for your site.

    Google promises many developments with Google Tag Manager that will simplify your use of tags and your website measurement. These promises include updates in the future on better integration and new, upgraded paths between the new Google tag and the Google Tag Manager platform.

    Google further promises that all your current gtag.js implementations will work uninterrupted, eventually becoming the new Google tag. Rather than having to configure each tag code you add to your website each time you add it, Google promises, in the coming months, a simpler, faster set-up experience when you add a new Google account or product or create conversions.

    What is Google Tag Manager?

    Google Tag Manager is a tag management system, available for free to all website managers, where you can create, track, modify, and remove tags easily in one central location. Once you have embedded the new Google tag on all of your website’s pages, you no longer have to code each tag manually yourself.

    Google Tag Manager features three sections: tag, triggers, and variables. In tag, you can control all website tags, creating, publishing, monitoring, and removing tags as needed. With triggers, you can control when your web pages fire tags for specific visitor behavior. Finally, variables allow you to manage the types of data your tags collect.

    What Does the Google Tag Do?

    Google Ads, Google Analytics, and the Google Marketing Platform integrate with the new Google tag. When you visit the tag screen on these platforms, you can easily and centrally manage your settings because of the power of the Google tag.

    If you run several instances of the existing gtag.js on your site, you can combine all those tags under the simple Google tag. This eases your ability to consistently configure tagging across your whole site, increase the number of pages with tags, and reuse and combine tags.

    Google Tag Manager, powered by the new Google tag, simplifies your website measurements, streamlining how you can manage tagging and tracking analytics across your site’s pages. By using the newly launched Google Tag Manager, you will become better able to consistently and centrally manage how your site tracks data and put more control into the hands of your visitors.

    Source: Google

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