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    Best Metaverse Examples in Real-Life, AR, and VR

    Ad PlatformsMarketingMeta AdsMetaverse Marketing

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    At first glance, the Metaverse seems like a complicated virtual world only gamers and developers know all about. However, the Metaverse isn’t just for tech. Instead, the Metaverse is a hybrid of Augmented Reality (AR), Virtual Reality (VR), and video technologies inside a virtual forest of concerts, office spaces, and shopping centers for regular people. 

    Real-life Examples Of The Metaverse

    Here are basic real-world metaverse examples of how the Metaverse works. 

    Facebook’s Horizon

    Facebook’s VR world, Horizon World, is a digital space that lets you play, explore, and connect with other VR avatars for work, play, learning, and shopping. In addition, Horizon enables you to connect with your community without physically being in the exact location. 

    You can access the Metaverse on your smartphone, computer, or VR devices that offer complete metaverse immersion. 


    Fortnite proves to be one best metaverse examples. With a loyal subscriber base of over 300 million people and diligent developers, Fortnite creates its Metaverse to allow users to interact without being in the same room for economy and business. 

    It’s called Epic’s magnum opus for a reason. The Battle Royale games have delivered concerts, comic stories, and even live events packaged into a cinematic entertainment experiment for fans worldwide.  

    Second Life 

    In the late 2000s, Second Life reigned as one of the largest online platforms where millions of people could gather virtually, explore their community, and create digital content in exchange for in-world currency. 

    And despite the remnants of pixelated avatars, Second Life still has one of the biggest user bases with the longest-running metaverse experience. Developers are collaborating within the limits of VR technology, expecting it to reach not millions but billions of subscribers. 

    The Sandbox 

    The Sandbox is a metaverse example that lets users play and build virtual worlds with the option to monetize their experiences, services, and products for sale or trade.

    Sandbox allows users to own non-interchangeable in-game assets such as non-fungible tokens (NFTs) and buy and sell real estate. Sandbox is setting the groundwork for how digital currencies interact in real estate metaverse spaces. 

    Somnium Space 

    Somnium Space is VR 3-D world-build platform that lets users experiment with owning and trading virtual real estate. Somnium Space creates blockchain architecture with its currency, Somnium Cubes, available for buying and selling properties. 

    You can find over 5000 land parcels for purchase accessible with VR, PC, Web, and mobile. 


    In December 2021, Disney filed a patent for a virtual-world simulator replicating one of the Disney theme parks into AR. Additionally, Disney is integrating physical, digital, and virtual worlds with its MagicBand+ wrist device that allows guests access to their favorite Disney past times. 


    Nike acquired RTFKT, an NFT studio producing digital sneakers that would soon sell genuine ones with virtual ones. And surprisingly, in December 2021, Nike RTFKT’s creative collaboration with teen artist FEWOCiOUS sold over 600 pairs and sneakers, with NFTs netting over $3.1 million in under 10 minutes. 

    Similarly, Nike’s trademark Cryptokicks offers users a downloadable computer software that will serve as a cryptocurrency wallet, service space for digital currency assets for a marketplace, and technology that lets members attain and trade crypto assets. 

    Coca-Cola Collaboration With Tafi 

    In winter 2021, Coca-Cola partnered with Tafi, a leading designer of digital wearables, to auction off Coca-Cola’s first-ever NFT collectible item in the Metaverse celebration of International friendship day. 

    Coca-Cola’s collectible loot box featured:

    • a one-of-a-kind wearable Coca-Cola Bubble Jacket.
    • a sound visualizer that captures the essence of Coca-Cola’s signature epic share-a-coke experience.
    • and a vintage 1940s Coca-Cola friendship card that you can show off inside Metaverse Denetraland. 

    The Metaverse may seem like a complicated virtual world - these are examples of what the Metaverse is and how to use it

    Augmented Reality (AR) and Virtual Reality (VR) Applications In The Metaverse 

    Is the Metaverse more than just NFTs and cryptocurrencies? Yes, it’s an experience! 

    AR Applications

    AR combines real-world elements with digital augmentations. That means digital characters and objects appear in your real-world experience through AR technology. 

    Examples of AR that you probably didn’t know were AR: 

    • Apps like Target that let you place furniture in your home to see what it would look like.
    • Live View on Google Maps overlays the directions over Good Street View images.

    AR engages the audience with exciting visual that helps create an enhanced shopping experience by integrating technology with the real-life environment. 

    VR Applications 

    VR is now practically intertwined into our everyday lives. From modernizing healthcare through VR hospital tours to VR-assisted intensive military training, VR is constantly evolving. 

    Other examples of new and upcoming VR applications: 

    • VR and education support educational games, learning, and virtual hands-on experience. 
    • Occupational safety and health (OSH) can simulate real-life environment hazards before an accident happens. 

    Unlike AR, VR is a complete immersion experience for the user into the virtual experience using computer-generated simulation. Therefore, VR requires a headset device that enhances the alternative reality.  

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