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    What Is A Google Ads Agency Account?

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    If you’re involved in digital marketing or advertising, you’ve likely heard of Google Ads. It’s a powerful platform that allows companies of all sizes to reach their target audience with highly-targeted ads. But have you ever heard of a Google Ads Agency Account? In this article, we’ll explore what exactly a Google Ads Agency Account is, how it works, and the benefits it can offer to marketing agencies and advertisers alike.

    Table of Contents

    Understanding Google Ads Agency Accounts

    Before diving into the specifics of agency accounts, let’s first discuss the basics of Google Ads. Google Ads, formerly known as Google AdWords, is a pay-per-click advertising platform owned and operated by Google. Advertisers use Google Ads to promote various types of ads, including search, display, video, and shopping ads.

    The Basics of Google Ads

    At its core, Google Ads allows advertisers to target specific keywords, demographics, and user behaviors. For example, a company that sells flower delivery services might target keywords like “online florist” or “flower delivery near me.” Ads are then displayed to users when they search for those specific keywords or browse websites that display ads relevant to their search intent.

    One of the great things about Google Ads is that it allows advertisers to track the performance of their ads in real time. Advertisers can see how many clicks their ads receive, how many conversions they generate, and how much they spend on each click. This allows advertisers to optimize their campaigns for maximum performance and ROI.

    The Role of an Agency Account

    So, what exactly is a Google Ads Agency Account? Simply put, it’s an account type that allows marketing and advertising agencies to manage multiple Google Ads accounts from a single platform. This might include managing accounts for multiple clients or managing multiple campaigns for a single client. The agency account owner can create and manage multiple sub-accounts and customize access and permissions to each.

    Using an agency account can be incredibly beneficial for both agencies and their clients. It allows agencies to streamline their workflow and manage all of their clients’ campaigns from a single platform. This can save time and reduce the risk of errors. For clients, it provides a centralized view of all their campaigns, making it easier to track performance and make informed decisions about their advertising strategy.

    Another benefit of using an agency account is that it allows agencies to provide their clients with access to their Google Ads data. This can help build trust and transparency between the agency and the client, as the client can see exactly how their campaigns are performing and where their advertising dollars are going.

    Overall, Google Ads Agency Accounts are essential for marketing and advertising agencies looking to manage multiple campaigns efficiently. By providing a centralized platform for managing multiple accounts and customizing access and permissions, agencies can streamline their workflow and provide their clients with a transparent view of their advertising efforts.

    Open Google agency account

    Benefits of Using A Google Ads Agency Account

    Efficient Management of Multiple Client Accounts

    One of the biggest benefits of a Google Ads Agency Account is the ability to manage multiple client accounts from a single platform. This can save time and streamline processes by allowing the agency to quickly switch between different client campaigns rather than logging in and out of each account separately. Additionally, agencies can easily create My Client Center (MCC) sub-accounts for each client, providing a dedicated space for managing each client’s campaigns.

    Managing multiple client accounts can be a daunting task, especially for agencies with a large number of clients. With a Google Ads Agency Account, however, agencies can easily navigate between accounts and efficiently manage campaigns for each client. This saves time and ensures that each client’s campaigns receive the attention they deserve.

    Furthermore, the MCC sub-accounts provide a clear separation of client accounts, making it easier for agencies to keep track of each client’s campaigns. This can be particularly useful for agencies working with clients in different industries or advertising budgets.

    Access to Advanced Tools and Features

    Another advantage of using an agency account is the ability to access advanced tools and features. Some of these features may not be available to standard Google Ads accounts, giving agencies an edge in campaign optimization and management. For example, agencies may have access to Google’s API, which allows them to automate tasks and integrate third-party software with Google Ads data.

    Access to advanced tools and features can help agencies optimize campaigns more effectively and efficiently. For instance, the API can be used to automate tasks such as bidding and reporting, freeing up time for agencies to focus on other aspects of campaign management.

    In addition, agencies may have access to beta features that are not yet available to the general public. This can give agencies a competitive advantage by allowing them to test new features and provide feedback to Google before they are released to the public.

    Streamlined Billing and Reporting

    Billing and reporting is also simplified with Google Ads Agency Accounts. Agencies can consolidate billing for all client accounts into a single invoice, making it easier to track expenses and payments. Additionally, Google Ads provides built-in reporting and analysis tools, allowing agencies to evaluate campaigns and share performance data with clients more easily.

    Consolidated billing can save agencies time and effort by eliminating the need to manage separate invoices for each client. This can be particularly useful for agencies that work with clients on a retainer basis or have multiple clients with similar billing cycles.

    Furthermore, the built-in reporting and analysis tools can help agencies provide clients with detailed performance data and insights. This can be particularly useful for demonstrating the value of campaigns and identifying areas for improvement.

    In Conclusion

    Overall, a Google Ads Agency Account can provide numerous benefits for agencies managing multiple client accounts. From efficient management to advanced tools and streamlined billing and reporting, agencies can leverage the platform to optimize campaigns and provide value to clients.

    Open Google agency account

    Setting Up A Google Ads Agency Account

    Creating Your Agency Account

    Setting up a Google Ads Agency Account is relatively straightforward. First, you’ll need to create a standard Google Ads account if you haven’t already. From there, you can navigate to the “Tools & Settings” menu and select “Setup a manager account.” Follow the prompts to create your agency account, which will be linked to your existing standard account.

    Linking Client Accounts

    Once your agency account is set up, you can link client accounts by navigating to the “Accounts” tab and selecting “Link Account.” You’ll need your client’s Google Ads account number to complete the process. Once linked, you can manage your client’s account from your agency dashboard, customizing user access and permission as needed.

    Managing User Access and Permissions

    As mentioned, agencies can customize user access and permissions for each sub-account within the agency account. This ensures that team members only have access to the accounts and campaigns they need to manage. User access and permissions can be updated or changed at any time, allowing agencies to respond quickly to client needs or team structure changes.

    Tips for Success With A Google Ads Agency Account

    Developing A Strong Account Structure

    One key to successful Google Ads management is developing a strong account structure. This includes organizing campaigns, ad groups, and keywords in a logical way that aligns with your client’s business objectives. For example, a flower delivery service might have separate campaigns for different holidays or occasions, with ad groups and keywords organized by specific product offerings.

    Implementing Effective Ad Campaign Strategies

    Successful Google Ads campaigns also rely on effective ad campaign strategies. This might include A/B testing ad copy or visuals, targeting specific user behaviors or demographics, or incorporating remarketing campaigns to target users who have already interacted with your client’s website or previous ads.

    Monitoring and Optimizing Performance

    Finally, it’s essential to regularly monitor and optimize campaign performance. Use the reporting and analysis tools within Google Ads to track key metrics like click-through rates, conversion rates, and return on ad spend. Analyzing this data can offer insights into which campaigns and tactics are performing best, allowing you to make data-driven decisions when optimizing campaigns.


    Google Ads Agency Accounts offer a range of benefits for marketing and advertising agencies looking to manage multiple client accounts. With efficient management, access to advanced features, and streamlined billing and reporting, agencies can make the most of their investment in the Google Ads platform. By following best practices for account structure, campaign strategies, and performance monitoring, agencies can help their clients achieve success with their Google Ads campaigns.

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