Stay ahead of the game

Sign up for our newsletter to receive the latest digital marketing strategies and insights for the month ahead, delivered straight to your inbox!

    What Is Microsoft Advertising and How It Works?

    Ad PlatformsMicrosoft AdsPPCPPC Basics

    $500 Microsoft Ads Coupon

    What Is Microsoft Ads?

    Advertising has been used for years to drive business growth. If you are looking to advertise your business, you may have considered using pay-per-click advertising. It has been around for a while, and it is a popular way to let consumers know what your company offers. It is convenient in that you can set it up from home. 

    Microsoft ads are one of the oldest and most well-established ways to advertise on the internet. The ads have three main objectives: Inform, persuade, and remind. Not only does it provide information, but it also spreads brand awareness. You should know a few things before deciding whether or not Microsoft ads are ideal for you. 

    Microsoft ads service is one of the oldest and most well-established ways to advertise, specifically on Bing, Yahoo!, and DuckDuckGo SERPs.

    About Microsoft Ads

    There are three major search engines that everyone may be familiar with: 

    • Microsoft
    • Google
    • Yahoo 

    These three search engines all provide their own ad service. The Microsoft ad service, also known as Bing ads, offers pay-per-click advertising on several search engines. It includes DuckDuckGo, Bing, and Yahoo.

    Although it once relied upon Overture and Yahoo to provide its pay-per-view click ads, Microsoft now sells these pay-per-click ads directly to its customers. 

    Many large and small businesses now use pay-per-view click ads. It’s a good option for a small work-at-home business because you will not have to sign a contract, and you only pay when somebody takes an interest in your business. 

    Position on SERP

    Whenever you buy any advertising on the internet, it is vital to determine your ad’s position on the Search Engine Results Page (SERP). The SERP is the page that displays after you hit enter on an internet search. 

    For example, if you ask, “Who is the best veterinarian in Cleveland?” You will get a list of advertisements and reviews for veterinarians. The ads will come up before the reviews do. 

    How Are Microsoft’s SERPs Determined?

    A few factors determine both Microsoft’s Bing and Google SERP positions. One of those factors is the search query. A search query is simply the words you use in searching.  

    A user might be trying to find out simple information about a subject or looking to buy a certain kind of product when they search. They may try to find a specific company’s website if they do not know the company’s web address. 

    There are both paid and organic search results. As the name would indicate, paid search results are advertisements, and organic search results are based on search engine optimization content. 

    Paid content attracts people who are ready to buy. 

    Important Differences Between Microsoft and Google Searches

    The brand name Google has become synonymous with internet searches. When a person wants to look something up on the internet, they do not say, “I will search for it.” They say, “I will Google it.” About 85% of internet users search Google regularly. Around 7% use Bing.

    Bing uses machine learning in its search results. Machine learning is artificial intelligence that uses data to make predictions. When applied to ranking searches, it lists results in the same order as a person would rank results. Microsoft uses machine learning in 90% of its results, and Google only uses them about 20% of the time. Microsoft considers social media rankings, and Google does not. 

    Google uses its algorithm to determine search results. The algorithm relies on a three-step process: 

    1. The Google bots will look for new or updated pages. This process is called crawling. 

    2. The data is then indexed into a massive database. The website’s content and images determine the indexing. 

    3. It then determines which pages are most relevant to a user by using a process called serving.

    What Are the Benefits of Bing Pay-Per-Click Ads?

    Given the popularity of Google, it may seem that they are the best choice for pay-per-click advertising. However, this is not always true. There are several benefits to choosing Microsoft’s Bing for your advertising.

    You will pay much less per click for Bing ads than for Google. If you are debating whether or not pay per click is for you, trying it out for a lesser price may be a good way to test out whether or not pay per click is the best way to advertise your particular product. 

    Even if Google is used more often than Bing, it does not necessarily mean that it is a better place to advertise. You will be able to get a higher ranking on Bing than you would on Google, and a higher ranking means more clicks. 

    Also, older people use Bing. If you are selling a product that is likely to appeal to middle-aged or elderly people, Bing might be for you. Bing also allows you to use social media extensions in your ads. If your advertising campaign relies on social media, this can be very beneficial. 

      Get exclusive CMO tips that I only share with email subscribers.

      Basic Terms 

      You should know a few basic things about how pay-per-click ads work.

      When you decide to buy pay-per-click ads, you will bid on certain search terms with Bing or Google. When someone searches for a word that you have bid on and have the highest bid, you will appear at the top of the SERP. 

      When a customer clicks on the ad, they will be taken to your webpage, and you will pay a fee. The average cost per click is $1.50 or so for each click. If you sell a high-end product, this is quite a good deal.

      You will get a quality score for your ads, which determines the number of people who buy once they are on your site. You will also be able to see the path they take when they visit your site. 

      Important Information

      Before deciding to buy pay-per-click ads, keep in mind that when you take out a pay-per-click ad, you are making yourself gullible to click fraud. When your competitors click on your ad, you may need to pay repeatedly for advertising that will not turn into sales. However, you may be able to get these charges removed if you can prove that the clicks are coming from the same place.

      Ready to check it out? Bing pay-per-click advertising is worth trying. It can get traffic to your site without breaking your budget.

      $500 Microsoft Ads Coupon
      Share this article
      Back to top