Beating Every KPI Target: How Adcore Drove Record Brand Reach for Olight’s ArkPro

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Campaign Goals

Grow ArkPro brand search volume and organic traffic through upper-funnel demand generation.
Scale brand awareness and reach for the ArkPro product line across the US market.
Drive cost-efficient impressions, video views, and engagement across multiple programmatic channels.
Build a repeatable, data-driven framework for creative testing, audience optimization, and channel allocation.

Executive Summary

Adcore designed and executed a full-funnel programmatic branding strategy for Olight’s ArkPro, deploying campaigns across six channels with tailored goal types for each platform’s strengths. The strategy focused on maximizing reach and frequency in the top five US regions while continuously testing creative formats (video and banner) and audience segments to identify the most efficient combinations.

The outcome was a quarter that outperformed every cost-efficiency KPI target and contributed to measurable organic search growth for the ArkPro brand.

24%

Less Spend

118%+

Impressions

352%+

Views

86%+

Frequency

Challenge

Olight’s ArkPro is a new product series for the brand, launched in Sep 2025 – a premium, design-forward EDC flashlight positioned not as a traditional utility tool but as a style accessory. The challenge was multifaceted:

Building awareness for a new product series. Unlike Olight’s core tactical flashlight audience, ArkPro targets a broader lifestyle consumer. The brand needed to reach new audiences who don’t yet associate “flashlight” with fashion, trendy, or everyday carry culture.

Scaling efficiently across fragmented channels. With campaigns running on six platforms, each with different auction dynamics, creative requirements, and audience behaviors, maintaining cost efficiency while scaling was critical.

Balancing reach and engagement. Impression-heavy CPM campaigns deliver scale, but without engagement signals (clicks, views, interactions), it’s difficult to assess whether the reach is meaningful. The strategy needed to deliver both breadth and depth.

Adcore's Main Actions

Adcore introduced a comprehensive multi-channel branding strategy built around three strategic pillars:

Multi-Channel Programmatic Activation

Activated Olight’s brand campaigns across six media platforms, each selected for its unique strength within the awareness funnel. Rather than applying a one-size-fits-all approach, Adcore tailored campaign structures to match how each platform’s audience consumes content — ensuring every dollar worked within the format best suited to drive awareness, consideration, or engagement.

Audience and Creative Testing Framework

Deployed a structured testing framework across multiple interest-based audience segments and 20+ creative variants (video and banner). Performance was monitored weekly, with budget dynamically reallocated toward top-performing audience-creative combinations. This continuous optimization cycle allowed the team to identify which messaging resonated most and scale those learnings across channels.

Regional Concentration for Maximum Impact

Instead of spreading the budget thinly across the entire US, Adcore concentrated investment in key high-potential regions to maximize both reach percentage and message frequency. This focused approach delivered significantly stronger audience coverage and brand reinforcement in target markets compared to a national-spread strategy.

This coordinated structure ensured every stage of the funnel worked together – broad reach at the top, video engagement in the middle, and social interaction at the bottom – creating a connected awareness journey rather than isolated channel silos.

Solution

By integrating upper-funnel awareness with mid-funnel engagement, Adcore built a balanced branding engine that delivered both scale and quality signals. The coordinated approach ensured that reach campaigns on Google and Criteo fed video view campaigns on YouTube and TikTok, which in turn drove engagement on Meta, creating a connected user journey rather than isolated channel silos.

Beyond the direct campaign metrics, the branding investment showed measurable impact on organic demand: Olight’s organic search traffic exceeded Q1 2025 levels, and ArkPro-specific search queries showed steady growth throughout the quarter, evidence that upper-funnel awareness is translating into bottom-funnel search intent.

About Munro

Year established: 2006
Website: Olight.com

Olight is a global leader in portable illumination, known for innovative flashlights, headlamps, and EDC (everyday carry) products. The ArkPro Ultra represents Olight’s expansion into the lifestyle and design-forward EDC market, combining premium build quality with a fashion-conscious aesthetic. Olight sells direct-to-consumer through olight.com and operates in 50+ countries worldwide.

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