How a Multi-Channel Strategy Turned Awareness into a 154% Revenue Lift

Adcore Brand Awareness Case Studies E-Commerce

Campaign Goals

Build awareness for the new Midea Space Master refrigerator series via a strategic Multi-Channel Strategy.
Maximize digital reach while maintaining high media efficiency.
Increase traffic to dedicated product landing pages.
Strengthen purchase intent and product demand.
Drive sales through retail chains and authorized distributors.

Executive Summary

Adcore launched the Midea Space Master refrigerator series with a full-funnel strategy across Google, Meta, RTB, and IDX – generating 75M impressions, 620K clicks, and 237K landing page visitors. The result: a 41% increase in refrigerator sales and a 154% revenue jump, all at an average CPM of ₪3.58 and CPC of ₪0.43.

41% Increase

Refrigerator Sales

151% Increase

Revenue

35% Boost

Organic Web Traffic

60% Growth

Direct Web Traffic

*Compared to the same period in the previous year.

Media Performance

75M impressions across all digital channels.
623K clicks during the campaign period.
237K visitors to the dedicated landing pages.
Average CPM of ₪3.58, significantly below the category benchmark.
Average CPC of ₪0.43, significantly below the category benchmark.
17.62% CTR in Google Search campaigns, substantially higher than the category average.
More than 2M unique users reached on Meta with a CPM of only ₪2.28.

Challenge

Launching a new refrigerator series for a well-established brand in a highly competitive market.
Supporting a concurrent TV campaign through digital channels to maximize overall reach.
Building brand awareness while generating purchase intent within a limited two-month timeframe.
Balancing upper-funnel branding activities with measurable business outcomes and actual sales through retail partners.

Adcore's Main Actions

To achieve the campaign objectives, we:

- Developed a multi-channel strategy across Google, Meta, RTB, and IDX.
- Combined awareness campaigns with search campaigns targeting high-intent consumers.
- Defined relevant target audiences using a wide range of audience segmentation and targeting methods.
- Utilized multiple ad formats, including video, display banners, and search ads tailored to different stages of the marketing funnel.
- Continuously optimized media buying to maximize reach and engagement while maintaining exceptionally low CPM costs.
- Directed traffic to dedicated landing pages built specifically for the new product line.
- Monitored campaign performance continuously and reallocated budgets across channels to maximize efficiency.

Solution

The campaign integrated brand-building activities with performance marketing under a unified and comprehensive strategy.

Google Search captured existing demand through targeted searches related to Midea refrigerators, while Meta delivered broad and cost-efficient reach to more than 2 million unique users. At the same time, RTB and IDX expanded visibility across leading content websites, generating more than 38 million additional impressions and strengthening brand presence throughout the customer journey.

This multi-channel approach created a consistent flow of traffic to the website while engaging target audiences at multiple touchpoints with tailored messaging. It also increased both organic and direct traffic, successfully translating high levels of awareness into measurable business growth.

Key Takeaways

The launch of the Midea Space Master series demonstrates how a coordinated full-funnel strategy can successfully connect brand and product awareness objectives with performance and sales goals, even when sales are driven primarily through external retail partners rather than direct online transactions.

By combining broad-scale awareness, intent-based targeting, and continuous optimization, Midea achieved not only significant awareness for the new Space Master series but also exceptional business growth: a 41% increase in sales and a 154% increase in revenue, while maintaining media costs well below industry benchmarks.

The campaign results highlight the value of an integrated, multi-channel marketing strategy for product launches in highly competitive markets.

About Midea

Year established: 1968
Website: Midea

Global technology group covering seven business segments, including smart home, industrial technology, building technologies, robotics and automation, energy, healthcare, as well as smart logistics.

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