Adcore Named Best Agency at the Commission Factory ThinkTank APAC Network Awards

Adcore Affiliate Marketing Awards Updates

Adcore has been named Best Agency at the Commission Factory ThinkTank APAC Network Awards, and we couldn’t be prouder.

The award was presented at ThinkTank APAC at the Shangri-La Sydney on 6 August 2026, where Commission Factory, part of the global Awin network, brought together more than 250 of the region’s leading brands, publishers and agencies in affiliate and partnership marketing. Nicole Smith (Head of Affiliate & Partnerships) accepted the award on behalf of the team, alongside Justin Rose (Head of Client Success) and Rob Reynolds (Sales Director).

Why this one means so much

Commission Factory, backed by Awin’s global reach, sees inside hundreds of affiliate programs every day. They know which agencies are growing their clients’ programs, which ones build strong publisher relationships, and which ones are great to work with.

This year we focused on three things to set our newest service line up for success: onboarding our clients to Commission Factory’s market-leading technology, building stronger relationships across the Commission Factory team, and being a genuinely collaborative partner across account management, publisher management and sales.

That collaborative approach also put Adcore among the first to test new network features and onboard new publishers as they joined the network.

Our affiliate service has just passed its first year, so this award means a lot. It reflects the work the team has put into building the service and the strong results we’ve delivered for our clients, 90% of whom are on the Commission Factory network.

What got us here

Results built on genuine collaboration

We work hand in hand with the Commission Factory team, our publisher partners and our clients’ in-house teams. Sharing insights openly and planning together means programs grow faster and problems get sorted sooner.

From H1 to H2 FY26, the affiliate portfolio grew revenue by 28% despite softer retail conditions. Two key footwear brands delivered +118% and +86% revenue growth on the previous half, after we refreshed our performance strategy to better align with each brand’s target audience.

Alongside this, we’ve made Digital PR and Affiliate Performance PR a core part of how we run programs, teaming up with trusted editorial publishers to land coverage that drives traffic and sales. Brands get seen in high-quality media, and every placement is tracked and paid on results, just like the rest of the channel.

Deep understanding of the network

Every team member completed intensive training, both in-house and with our Commission Factory reps. That gives us a detailed understanding of the platform, and of the features and reports that let us go beyond top-line metrics to uncover actionable insights.

We also hold bi-monthly catch-ups with the Commission Factory team for growth planning, training on new features, and Q&A sessions.

Strong portfolio growth

With support from the Commission Factory Sales and Onboarding teams, Adcore nearly doubled its affiliate portfolio in H2 FY26, with most new clients on the Commission Factory network.

We’re proud to work with some fantastic brands, including Munro Footwear Group, House, Williams Shoes, MIDAS, Mazzucchelli’s, Global Retail Brands, Tentworld and more.

A word from the team

“Affiliate is all about relationships. We’ve worked hard to be an agency that networks, publishers and brands genuinely love working with, while also driving real, innovative growth. To be recognised in a room full of people we respect, just one year after launching this service line? That’s pretty special.”

Nicole Smith, Head of Affiliate & Partnerships, Adcore

Ready to grow your affiliate program?

Whether you’re launching something new or want to get more out of an existing program, we’d love to chat. Get in touch with our affiliate and partnerships team and let’s see what we can build together.

Talk to our affiliate team!

Here’s to an even bigger 2027!