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    Gen Z Prioritizing Travel and Willing To Spend the Money

    MarketingMarketing NewsResearch

    Everything You Need To Know in Less Than 50 Words

    Generation Z is the most flexible generation regarding travel. They are the trailblazers of travel and are more open to trying new things when compared to their older counterparts. They are not only interested in spending time with friends and family but also in exploring new places around the world.

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    With the advent of digital technology, there’s an increase in virtual reality tours, travel documentaries, and 360-degree panoramic views. While these are great ways to be part of a trip and experience something new, this is not what they want. Instead, they want to be a part of the experience—to feel and smell that moment in time—and this is more than just seeing a beautiful view.

    Gen Z Is Looking For Experiences, Not Panoramic Views

    Gen Z wants to smell the coffee shop and feel through an immersive experience. But, while these experiences are becoming more common, they don’t want to feel like they are part of a virtual tour.

    Gen Z wants to experience more than just a view; they want to be there and feel their surroundings and are willing to pay for the experience.

    Not only is Gen Z looking for a more immersive experience, but they also have an increased desire to travel. They have a developed taste in experiences and want to try new things. People under 35 were more likely than their older counterparts to travel internationally, but this group was also most likely to buy tickets sooner than later.

    Relationships are essential to them, but you won’t find them sitting around discussing the weather with friends and family—they’re too busy planning their next trip. Gen Z wants to experience more than just a view; they want to be there and feel their surroundings and are willing to pay for the experience.

    Social media has become a more significant part of their lives. With this strong presence on social media and their desire to be connected with people they love, it’s easy to see why they are willing to travel further distances.

    Increased Travel Planning

    The digital sphere has grown exponentially, and Gen Z is no stranger to technology, using their mobile devices to plan and book their trips. This has allowed them to research trips and decide which places are best for their specific needs, whether for a family vacation or solo adventure. In addition, this new digital platform is an opportunity for them to improve their circle of friends and find those romantic getaways, all while staying connected to their peers.

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      Wrapping Up

      Gen Z wants to feel and experience the world around them. They want to be a part of it, not just see it from afar. They have many opportunities to explore and try new things while feeling their environment and even getting closer to their loved ones with technology. Gen Z is continuously progressing in new ways, looking towards the future. Travel is slowly becoming a more accessible option for today’s young travelers.

      Source: Travel Pulse 

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