Amisragas Energy – Successful Market Penetration & Rebranding Amisragas Energy aimed to establish itself as a competitive player in the newly liberalized Israeli electricity sector. The campaign focused on acquiring private household clients, building brand trust from scratch, and reducing acquisition costs—despite fierce competition and low consumer awareness…. Read More
"Our objective was to build awareness around new income-focused ETF products, while also driving long-term growth and strengthening the brand’s presence." Read more
Marketing ChatGPT Search Engine Optimization: How AI Is Rewriting the Rules of SEO Over the last 18 months, the way users search for and engage with information online has changed dramatically. The era of keyword-matching Google queries is rapidly giving way to AI-powered, conversational interfaces — led by none other than ChatGPT and its integrated search capabilities. Users no longer simply “Google it.” They “ChatGPT it.” And that’s […] Read More
Your Business Is Speaking – Are You Listening? The Disconnect Between Marketing Metrics and Real Outcomes 3 min read