"...the study suggests that Indian consumers are becoming more savvy shoppers due to the economic uncertainty and rising costs." Read more
Major Predictions For Marketing In 2023 This year, the marketing industry is poised for significant growth and change. While some companies may consider cutting marketing budgets, it is crucial to focus on nurturing existing customers. To succeed in this dynamic environment, companies must stay up to… Read More
"To create a successful marketing mix, companies must go beyond the four P's of marketing and consider the psychological processes that drive consumer behavior." Read more
Google Accused of Ad Technology Monopoly Abuse in the U.S. The Justice Department’s antitrust lawsuit, which was joined by a group of states, alleged abuse of power in the online advertising world. This marks the fifth such lawsuit against Google by U.S. officials since 2020. On Tuesday, the US Justice… Read More