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Fiscally Smart Digital Marketing Tactics To Help Pave The Way for 2024
As we enter Q4, now is the time every marketer begins planning and preparing for next year. However, with lots of market changes that happened last year – increase in interest rates and the market recovering from Covid- marketers will need to negotiate with their CFOs in order to deliver the best marketing results under an expected, tighter budget. To help alleviate this headache, the following are digital marketing tactics and trends to deliver optimistic marketing results.
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Give Them What They Want: User-Generated Content
Customers have been valueing authentic reviews more than ever in their decision making process of purchasing a product. It’s the modern day “word-of-mouth”. No matter if it’s an image, a video or just a simple review on your website, user-generated content helps to strengthen your customers’ trust in your products and services. Furthermore, you can also utilize the content in your advertising campaigns, and it helps to save you lots of campaign production cost.
When it comes to the post-pandemic economy, we’re all headed towards catering to consumers who want to buy everything and are more than willing to spend their money to get it; so it might as well be geared with content they want to see, otherwise they’ll happily take their business elsewhere.
Perfect Your Customer’s Digital Journey
The benefit of digital marketing is that you can track every dollar spent on advertising. To make every dollar count in your campaign, do your best to ensure there’s no chance for disappointment along each customer touchpoint.
From your social media advertising, to your websites, every digital entry should be perfectly aligned with your brand’s overall experience, and made easy for your customers to locate the product, product information, and everything else they need to conduct a purchase.
Working closely with your UX designer will ensure an excellent customer digital journey for your customers. This helps to ensure every marketing dollar that you spend is effective in receiving all revenue back in your pocket.
When it comes to the post-pandemic economy, we’re all headed towards catering to consumers who want to buy everything and are more than willing to spend their money to get it; so it might as well be geared with content they want to see, otherwise they’ll happily take their business elsewhere.
Create Your Own Customer List
Going ‘cookieless’ is driving up the cost of advertisements in 2023, so it’s important to create your own customer list for collecting first party data through various channels e.g. Facebook Lead Form or E-mail Subscriptions.
With your own customer list, you’ll be aiding your remarketing digital campaigns, which usually have the highest conversion rate. Also, you can utilise your own customer list to engage with your customers and turn them into your brand ambassadors that strengthen the word-of-mouth for your product and services. Collecting first party data doesn’t cost much but it will help your marketing campaigns in the long run.
Invest in Video Content
Video content can also be a big headache for most marketers if your CFO is not happy with the huge production cost. However, video content is a leading trend in social media, and only continues to grow.
TikTok has around 136.4 million users in the States, and it’s an essential tool to target Gen Z customers and get great brand awareness. Facebook and Instagram launched the format Reels in 2022 to encourage users to create more video content. Therefore, video content is not something to be missed in your marketing plan.
To appease your CFO, you can invest in bite-sized video content which shows a greater creative performance on various social platforms including TikTok, Facebook, and YouTube. In addition, you can leverage the user-generated content as videos for your advertising campaigns and it can save a lot of your marketing costs.
Partnership with Micro-Influencers
Influencer marketing is a proven trend but usually comes with a limited budget; you should consider working with micro-influencers that have a smaller number of followers (around 3,000 to 100,000) but are the self appointed spokespersons in their area(s) of expertise.
Micro-influencers have a higher engagement rate because their followers see them as friends, and they have lower cost in partnership. You can have more of a target-audience approach and let the micro-influencers tell their followers about the benefits of your products and services in order to ensure the information of the value propositions of your brand can be reached to the targeted customers.
Final Thoughts
2023 is going to be full of challenges for every marketer, but with challenges also comes opportunities. Under a tighter budget, you can also achieve a decent marketing result with authentic content and being customer-centric. For more information with strategizing your campaigns or business, consider reaching out to our incredible Elite Team for a range of marketing services and checking out all of our Adcore Marketing Cloud Apps.
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