"To create a successful marketing mix, companies must go beyond the four P's of marketing and consider the psychological processes that drive consumer behavior." Read more
What Is a Conversion Rate? The conversion rate is a critical aspect of advertising for all industries. When you want to understand where and how your ads succeed, you’ll need to understand the conversion rate. Your ad’s conversion rate tells you how often your ad… Read More
"The idea that strategic targeting and data-driven campaigns could significantly amplify our message fascinated me." Read more
Marketing What is CTV and How is it Changing the Advertising Game? Imagine this: you settle into your favorite chair, popcorn in hand, ready for a night of quality television. But instead of flipping through endless channels of reruns and reality TV, you effortlessly navigate a sleek interface, browsing a library of… Read More