Share 5min read Written by Ben Edelmann Record-Breaking EOFY Via Full-Funnel Growth: Interior Secrets x Adcore Read More
TikTok New Advertiser Credit: How to Claim I’ve spent years watching new TikTok advertisers stall out before they even spend a dollar. Not because the platform is complicated, but because nobody walked them through the fine print. The TikTok new advertiser credit is one of the most… Read More
"If you judge Meta on last-click, you will underfund it. If you judge Microsoft on reach, you will underfund it." Read more
TikTok Ads Targeting Guide: Broad vs Interest vs Lookalike There’s a belief so common in advertising that almost nobody questions it anymore: the more precisely you target, the better your ads perform. It sounds like common sense. It’s also, when it comes to TikTok ads targeting specifically, frequently wrong… Read More
"Resist the urge to overhaul everything at once. Work through the list in order, change one thing, give it 24-48 hours, and you'll actually know what fixed it" Read more
TikTok Ads Manager Tutorial: How to Create Your First Campaign The first time someone opens TikTok Ads Manager, I watch the same thing happen almost every time: they hit the objective selection screen, see six or seven options that all sound reasonable, and freeze. Not because TikTok Ads Manager is… Read More