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14 Holiday Marketing Strategies You’ll Want To Try in 2023
Total e-commerce sales for 2022 in the US were estimated at $1,034.1 billion, an increase of 7.7% from 2021 E-commerce, representing 14.6% of total retail sales.
To win this business, marketers must pioneer creative strategies that truly connect with audiences. Rather than relying on conventional tactics, we need to brainstorm innovative approaches that cut through the noise. By taking calculated risks and thinking outside the box, we can design a campaign that captures attention and establishes our leadership.
Holiday marketing strategies are crucial to increasing revenue during this critical season. If you want to take advantage of this busy time of year, it’s essential to implement effective holiday marketing campaigns.
In this article, we will discuss 14 strategies that you can use to ramp up your ability to increase profits for your company. We will cover a few traditional methods and also provide you with a few creative marketing ideas for the holiday season, including:
- Giveaways and Free Gifts
- The Benefits of Holiday Combo Deals
- Video Marketing
- User Experience
This list of holiday marketing strategies will help you discover proven campaigns that work to generate additional sales during the holiday season.
Table of Contents
1. Boost Holiday Conversions by Offering Free Gifts
Begin with a holiday offer or giveaway on your website to give your holiday marketing campaigns the proper liftoff. It is a way to increase conversions and help you collect leads for future holiday marketing efforts.
Offer something free, such as free shipping on orders over a certain amount or a holiday-themed gift with purchase. Whatever you choose, make sure it’s holiday-themed, relevant to your products or services, and something that will entice customers to either make a purchase or sign up for your email list.
2. Give VIP Clients Immediate Access
You should reward your loyal customers with special holiday promotions and early access to holiday sale items. During this holiday season, give your VIP clients a little holiday bonus, such as a free book or a percentage off their purchase.
Not only will this make your VIP clients feel appreciated, but it will also incentivize them to continue doing business with you while referring others to your company.
3. Run Holiday Giveaways on Social Media
Social media is a powerful holiday marketing tool. A holiday giveaway increases brand awareness and grows your social media following.
When running a holiday giveaway, promote it across all your social media channels and include relevant hashtags. You can also partner with another business in your industry to cross-promote your holiday giveaways.
4. Create an Interactive Gift Guide
Consider creating a holiday gift guide if you want to ‘holiday-up’ your website. A holiday gift guide will festively showcase your products and services. It makes your website more visually appealing while helping customers find the perfect holiday gifts for their loved ones.
5. Personalize Your Website for Holiday Marketing Campaign
To make your holiday marketing campaign more personal, consider personalizing your website. For example, you can add holiday-themed banners and images. You might even change your color scheme to reflect the holiday season. It will help get customers in the holiday spirit while browsing your website.
6. Run Holiday Paid Ad Campaigns
You can reach a wider audience and increase holiday sales with paid holiday campaigns. Run holiday-themed paid ads on Google, Bing, Facebook, Instagram, and other platforms. When creating your holiday marketing campaigns, use relevant keywords and target your ads to customers likely to become excited about your products or services.
For example, if you sell winter apparel, target your ads to people in colder climates who search for holiday gifts. If you own an eCommerce store and sell appliances, you might want to target holiday shoppers searching for “gift ideas for the chef” or “best holiday gifts for the home.”
When it comes to holiday email marketing, don’t just send out generic holiday messages. Instead, make your holiday email campaigns unique.
Source: Adobestock
7. Offer Holiday Combos To Increase Average Order Value
Upselling is a holiday marketing strategy that can help you increase your average order value. You can do this by offering holiday combos or deals on popular items. For instance, offer a holiday combo of a holiday wreath and garland if you sell holiday decor. Or, if you sell furniture, offer a holiday combo of a sofa and loveseat.
8. Extend Your Holiday Campaign Deals for Late Shoppers
Late shoppers are always looking for holiday deals. So, don’t end your holiday marketing campaign too early.
Instead, extend your holiday deals and promotions past Christmas and into the New Year. You can also offer holiday discounts to customers who sign up for your email list. Extending your holiday campaign can increase holiday sales and grow your customer base.
9. Partner With Influencers
Influencers can help you reach a wider audience and promote your holiday products or services. When partnering with influencers, choose ones that align with your brand and have a large following. You can also offer holiday-themed gifts or discounts to influencers in exchange for them promoting your business.
10. Create User-Generated Content
User-generated content is one of those unique holiday marketing strategies that can help you increase brand awareness and engagement. You can create user-generated content by holding holiday contests and asking customers to submit holiday-themed photos or videos. Promote your content across all your social media channels and include relevant hashtags.
11. Use Offline Channels
Don’t forget about offline channels when holiday marketing. Promote your holiday deals in-store, through direct mail, TV, or radio. As you do, ensure your offline holiday marketing campaign is consistent with your online campaign.
12. Turn to Video Marketing With Holiday Promotions
Video works to increase engagement and conversions. What better time to use video than during the holiday season? Consider creating holiday-themed videos to promote your products or services. You can also create how-to videos, holiday gift guides, or even customer testimonials.
13. Make Your Holiday Email Marketing Campaigns Unique
When it comes to holiday email marketing, don’t just send out generic holiday messages. Instead, make your holiday email campaigns unique. For example, segment your list and personalize your holiday emails. You can also get creative with your subject lines, send holiday-themed GIFs, or even include a holiday coupon code.
14. Focus on User Experience
The holiday season is a busy time for everyone. So, you must ensure your website is ready for the holiday rush. Focus on your user experience and check that your website remains easy to navigate. Offer holiday-themed customer support or live chat to help answer any holiday questions.
Main Takeaways: Start Your Holiday Marketing Campaign Today
Effective holiday marketing campaigns can increase sales and grow your customer base. Using the tips in this article, you can create holiday campaigns that resonate with your target audience and help boost your bottom line.
What holiday marketing strategies will you try this season?
How Adcore’s Elite Agency Can Assist You
For more information with strategizing your campaigns or business, consider reaching out to our incredible Elite Team for a range of marketing services and checking out all of our Adcore Marketing Cloud Apps.
Main Takeaways: Start Your Holiday Marketing Campaign Today
Effective holiday marketing campaigns can increase sales and grow your customer base. Using the tips in this article, you can create holiday campaigns that resonate with your target audience and help boost your bottom line.
What holiday marketing strategies will you try this season?
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