Marketing Analytics

State of Marketing 2026: Branding is Back, But

Reporting Tools

What is MMM? A Beginner’s Guide to Marketing Mix Modeling [2025]

How to Set Up Google Analytics 4 (GA4) ?

Reporting Tools

MMM vs MTA: Which one is better?

"Embrace the evolving digital landscape: Strengthen data, innovate strategies, and prioritize user privacy to thrive in the era beyond third-party cookies."

Why Dynamic First-Party Integration Is So Important For Paid Marketing

Marketing

Marketing Mix Secrets: Introduction to Elaboration Likelihood Model (ELM)

Ad Platforms

Unveiling 5 Advanced VP Marketing Metrics

Marketing Analytics

Overcoming the Challenges of Marketing Analytics: Embracing MTA & MMM Solutions [2025]

We all know that marketing analytics is the backbone of our marketing efforts amidst this modern digital marketing landscape. The term “data” is constantly buzzing around in our conversations – data-driven approach, data quality, data science, data breach, data analytics…

"Instead of relying on a single hero, it recognizes the dynamic interplay between various channels, revealing the true essence of your customer's experience with your brand."

Marketing

Free Download: Creating an ICP (Ideal Customer Profile) Template

Google Ads’ GA4 Audience Builder Simplifies Audience Creation

Google Ads has announced a new feature that will make it easier for users to create and activate campaign audiences within the platform. The feature provides access to the Google Analytics 4 (GA4) audience builder directly within the Google Ads…

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