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    New Changes to Google Ads Automated Extensions

    ChannelsGoogle AdsMarketingNews

    Google's latest update allows you to show several extensions at once so your ad can have a further reach by using more space on the SERP.

    Everything you need to know in less than 50 words

    The Google Ads extensions feature, which shows additional business information in your ads, has three new improvements in Search ads:

    • Display automated and manual extensions together.
    • View reports for automatically created extensions.
    • Add automated extensions at the account, group, or campaign level.

    Tell Me More

    Beginning halfway through March, Google Ads will initiate changes to its automated extensions. These developments should improve the performance of the ads on Search.

    According to Google, when 4 sitelinks are displayed in Search ads, advertisers see a 20% average increase in CTR.

    Google's latest update allows you to show several extensions at once so your ad can have a further reach by using more space on the SERP.

    Displaying Automated and Manual Extensions Together

    You will be able to view automated extensions with ones you manually created. If you have two manual site links, you can see two dynamic ones from Google Ads as well. This feature, when opted-in, will enable you to view the following ad extensions alongside manual extensions:

    • Dynamic structured snippets
    • Callout Boxes
    • Dynamic sitelinks

    Manage your manual and auto-created extensions. Source: Google

    Due to this update, allowing you to show several extensions at once, your ad can have a further reach by using more active space on the SERP.

    Reports for Automatically Created Extensions

    Google Ads will start reporting the automatically created extensions. To view the report, you will go to the Google Ads Extensions page.

    Viewing and adjusting reports at an individual level will allow you to manage your campaigns easily. You will now have the option to remove or pause extensions and identify whether you’ve manually created an extension or whether it was automatically created. 

    Add Automated Extensions at the Account, Group, or Campaign Level

    Before March’s update, if you were using sitelinks, structured snippets, and callouts at several layers within your campaign, only the extensions at the most granular level would appear. Now, these different extensions on your account can work with similar extensions at the group or campaign level and show up alongside each other.

    This will enable you to have a full view of which ad extensions are active and where. You can then keep tabs on what Google extensions have automated for your campaign and pause them if you find them unuseful.

    Source: Google Ads Help

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