New Changes to Google Ads Automated Extensions

Due to this update, allowing you to show several extensions at once, your ad can have a further reach by using more active space on the SERP.

Reports for Automatically Created Extensions

Google Ads will start reporting the automatically created extensions. To view the report, you will go to the Google Ads Extensions page.

Viewing and adjusting reports at an individual level will allow you to manage your campaigns easily. You will now have the option to remove or pause extensions and identify whether you’ve manually created an extension or whether it was automatically created. 

Add Automated Extensions at the Account, Group, or Campaign Level

Before March’s update, if you were using sitelinks, structured snippets, and callouts at several layers within your campaign, only the extensions at the most granular level would appear. Now, these different extensions on your account can work with similar extensions at the group or campaign level and show up alongside each other.

This will enable you to have a full view of which ad extensions are active and where. You can then keep tabs on what Google extensions have automated for your campaign and pause them if you find them unuseful.