"What are URLs, and why are they essential? Let's get more knowledge and use from something you are already using each day!" Read more
Building a Google Analytics 4 funnel | Part Two In part one of the guide I explained the options you could find in the funnel report of Google Analytics 4, and I spoke about its advantages over the old Universal Analytics funnel. However, in order for this to work,… Read More
"Cost Per Acquisition (CPA) is a metric used for keeping track of marketing expenses. What is a good CTA? How to calculate it? Keep reading." Read more
What Is ROAS? Calculating Return On Ad Spend ROAS is short for Return On Ad Spend, and it refers to the effectiveness of your advertising efforts. In other words, it’s the revenue generated for every dollar invested in an advertising campaign. It’s rooted in the ROI (Return On… Read More