"Remember to experiment with different ad formats and targeting options to find the approach that works best for your business, and always monitor your campaigns closely to ensure that you’re..." Read more
Could Google’s New Tool Fix Online Buyers Remorse? Google recently launched new tools aimed at improving the online shopping experience. According to Google, 98% of people worldwide shop online, whether they are just researching products, browsing, or ultimately buying. These new tools are part of Google’s “Shop with… Read More
"Google's Display & Video 360 platform has launched several new features that are designed to assist advertisers in planning, purchasing, and measuring their CTV campaigns." Read more
Google Accused of Ad Technology Monopoly Abuse in the U.S. The Justice Department’s antitrust lawsuit, which was joined by a group of states, alleged abuse of power in the online advertising world. This marks the fifth such lawsuit against Google by U.S. officials since 2020. On Tuesday, the US Justice… Read More