Share 8min read Written by Dr. Dan Herman Marketing in 3 Levels of Profitability: Mainstream, Premium, and Luxury Read More
What Is ROAS? Calculating Return On Ad Spend ROAS is short for Return On Ad Spend, and it refers to the effectiveness of your advertising efforts. In other words, it’s the revenue generated for every dollar invested in an advertising campaign. It’s rooted in the ROI (Return On… Read More
"Retailers and restaurateurs use a variety of tactics to influence our perception of prices, from using "charm prices" to per-customer limits." Read more
Google Ads’ GA4 Audience Builder Simplifies Audience Creation Google Ads has announced a new feature that will make it easier for users to create and activate campaign audiences within the platform. The feature provides access to the Google Analytics 4 (GA4) audience builder directly within the Google Ads… Read More
"Performance Max for travel goals is an innovative and effective solution for hotel advertisers looking to boost their online presence and connect with potential customers." Read more
TikTok Challenges Google and Microsoft By Joins Search Ad Market Social media platform TikTok is reportedly planning to launch a search ads platform, which would allow businesses to bid on keywords and phrases related to their products or services. The move would see TikTok challenge industry giants Google and Microsoft… Read More