Are Native TikTok Ads or Repurposed TikTok Ads More Effective? A study by Magna Global and TikTok suggests that native and repurposed TikTok ads positively impact brand favorability, purchase intent, and search intent. However, both ads are perceived differently by TikTok users. While native ads reached wider audiences, repurposed ads… Read More
"Microsoft has been importing cleverly designed ads into their software, Office 2021, in an attempt to lure users away from it and to their subscription-based service Microsoft 365." Read more
5 Must-Have Tips for Google PMax Campaigns If you haven’t tried Google Ads Performance Max Campaigns – you should definitely start. The new Performance Max campaign type allows performance advertisers to access all of their Google Ads inventory from one campaign. You can use it to target… Read More