Meta Advantage+ Catalog Ads Feature Automated Lookalike Audiences https://youtu.be/9fU2QjkWl5Y Facebook’s Meta Advantage+ catalog ads introduced automated Lookalike (LAL) Audiences. Businesses that are looking to expand their online presence should take notice of how this new ad program can help them. Through targeted ads, you’ll have the option to… Read More
"Since Google declared how they select which extensions to show to maximize the performance of the text ads, we have concluded that the best KPI to measure image extension success..." Read more
Google Pushes Back Demise of Third-Party Cookies to 2024 Advertisers have relied on Google third-party cookies to target prospective customers for decades. However, there are increasing calls for anti-tracking. Google recently delayed its third-party cookies initiative to the end of 2024, so they can design an alternative strategy that… Read More