Marketing Your Business Is Speaking – Are You Listening? The Disconnect Between Marketing Metrics and Real Outcomes Read More
"Humans are social. It's no wonder that we have harnessed the power of technology to progress our natural social inclinations with social media." Read more
6 Powerful Ad Copy Tips: How to Write Effective Copy That Sells? If you’re a PPC specialist, you probably already know what NOT to write in ads given ad policies and restrictions. But have you ever been frustrated to see no results after doing all the necessary optimizations? Keep reading for tips… Read More
"...at a more strategic level, it is possible to choose a marketing action pattern that precisely aligns all these decisions under an organized framework of the business's relationship with its..." Read more
Marketing During Recession [6 Key Principles] “Cutting the marketing budget during a recession is like taking off one wheel of the car when the gas is low” In the face of an impending recession, marketing managers and CMOs can learn valuable lessons from the early recession… Read More