PPC

Microsoft Ads

Microsoft Advertising Relaunches Certification Program and Learning Lab

Analytics & Reporting

How to Install GA 4 Using Tag Manager? [+Detailed Screenshots]

PPC for Beginners

What Is CPM? Calculating Cost-per-Thousand Impressions

PPC for Beginners

What Is URL and What Should You Know About It?

"Cats and dogs can make an instant connection with your audience and that simple trick can help you get more out of your advertising dollar."

PPC

Ad Spending to Reach 342.32 Billion Dollars in 2026

PPC for Beginners

What is CPA? Calculating Cost Per Acquisition

Performance Max

Google Ads Editor v2.0 Now Supports Performance Max Campaigns

PPC for Beginners

What Is CTR? Calculating Click-Through Rate

Several different measurements can help you determine how effective your digital marketing is. A few key advertising metrics include CPM, CPC, reach, frequency, and CTR. CTR is one of the most basic and critical metrics for evaluating your digital campaigns’…

"If you use ads to drive business, you might wonder what ROAS is and how to calculate it. So let's take our calculators out and dive into ROAS."

Responsive Search Ads (RSA) to Replace Expandable Text Ads (ETA)

Shopping

Getting Started With Google Shopping: Your Ultimate 2022 Guide

It’s 2022, and ecommerce has finally eclipsed traditional brick-and-mortar retail. The majority of shopping is now accomplished online, and Google Shopping is just one of the platforms that dominate the field. From groceries to clothes to appliances, if you can…

Must Read