"Cats and dogs can make an instant connection with your audience and that simple trick can help you get more out of your advertising dollar." Read more
PPC for Beginners What Is CTR? Calculating Click-Through Rate Several different measurements can help you determine how effective your digital marketing is. A few key advertising metrics include CPM, CPC, reach, frequency, and CTR. CTR is one of the most basic and critical metrics for evaluating your digital campaigns’… Read More
"If you use ads to drive business, you might wonder what ROAS is and how to calculate it. So let's take our calculators out and dive into ROAS." Read more
Shopping Getting Started With Google Shopping: Your Ultimate 2022 Guide It’s 2022, and ecommerce has finally eclipsed traditional brick-and-mortar retail. The majority of shopping is now accomplished online, and Google Shopping is just one of the platforms that dominate the field. From groceries to clothes to appliances, if you can… Read More