"The number of tools that implement artificial intelligence in the world of MarTech has skyrocketed in recent years." Read more
Disney & The Trade Desk AdTech Deal Disney has signed a deal with Trade Desk, allowing brands to target automated ads across Disney’s different streaming properties. These properties include Freeform, ESPN, National Geographic, Hulu, ESPN+, ABC, and FX. The deal with Trade Desk is a significant development… Read More
"Merchants will be able to integrate their online store with YouTube’s enormous platform, reaching more users. In addition, they will be able to sell their full range of products through..." Read more
How to Move Your Client from Smart Shopping to Performance Max Advertisers have already received the last notice from Google to migrate their Smart Shopping Campaigns into Performance Max campaigns by September 2022. Since April 2022, Performance Max is no longer a beta product of Google, which has now been released… Read More