"As branding techniques are changing, we as marketers need to change as well. How does TikTok form a new generation of branding?" Read more
Google Marketing Live 2022 – Executive Summary Google Marketing Live 2022 aired on May 24, 2022. However, you can still register to watch the event on-demand here. Several changes to the ways digital marketers can use Google Analytics and Google Ads were announced. The main topics and… Read More
"A study revealed that consumers who watched food commercials with a higher-pitched sonic logo associated the sound with healthier food." Read more
Research Reveals the Power of Music in Advertising A recent study from The Music, Mind, and Brain Research Group at the University of London found that music can increase positive emotions towards advertisement by 16.4% – a breakthrough for marketing agencies worldwide. The research in question comes from… Read More