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We’re all aware of the marketing tricks or methods that advertisers use to get us to purchase the advertised product. Here’s a new one: consumers associate commercials that contain higher-pitched sounds with healthier food products. A new study performed by…

"Influencer marketing data can be difficult to access. Yet, researchers have found the likelihood of success with influencer marketing campaigns."

Research Reveals the Power of Music in Advertising

Study: Marketing Increases Kids’ Use of Promoted Foods and Beverages

Recent studies show that children respond positively to well-marketed foods and beverages. While this may be great for healthy foods, companies may want to restrict promotions on unhealthy snacks or market them as treats instead of daily sustenance. Research confirms…

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