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There are many advertising touchpoints, and you can find them in in-boxes, on live TV, or when you browse websites. These touchpoints help customers decide their final destination, the conversion. But it’s just as crucial to understand the journey that…

"More consumers are utilizing reverse image search, and retailers are starting to understand its critical role in driving sales."

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Shopify (NYSE): SHOP Partners With YouTube to Boost E-Commerce Sales

If you’re a SHOP owner, you should know that promoting your business just got easier! Shopify and YouTube are now partnering to connect more businesses with their consumers through the video platform. This will build upon an already existing partnership…

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