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"Google Performance Max campaigns have bundles of benefits and advantages compared with a general Smart Shopping Campaign including: Easier Ad Campaign Optimization, Unlocking New Audience Segments, More Substantial Data Insights,..."

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If you didn’t already know, starting July 2022, the shopping campaigns will have disappeared and been replaced by the new and improved Performance Max campaign. A Performance Max campaign is an (almost entirely) automated campaign designed to increase conversions. Performance…

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