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A study by Magna Global and TikTok suggests that native and repurposed TikTok ads positively impact brand favorability, purchase intent, and search intent. However, both ads are perceived differently by TikTok users. While native ads reached wider audiences, repurposed ads…

"Google has updated its editorial and technical requirements policy for the Merchant Center."

Microsoft 365 Advertising Subscriptions to Office 2021 Customers

Google’s Discovery Ads Announces Several New Tools

Discovery ads will offer layouts that are familiar to your potential customers. Google wants to create a rich ad experience that adds to consumers’ consumption; rather than distracts from it annoyingly. Product carousels, lead forms, and portrait layouts can integrate…

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