"Microsoft's local search ads are a new tool for businesses looking to increase their visibility in local search results." Read more
Google Enhances Search Ad Performance with AI Tools Google Ads has announced new tools that use artificial intelligence (AI) to improve the performance of search ads. These changes aim to help businesses connect with their target audiences by monitoring evolving trends in consumer behavior and search patterns. The… Read More
"As Microsoft continues to innovate and develop new features, it remains to be seen how much market share it can gain from Google." Read more
Study: 80% of Shoppers Discover Better Options through Online Shopping Criteo, a commerce media company, conducted a study called “The Rise of Savvy Shoppers Study” which reveals how economic uncertainty and rising costs are impacting the shopping behavior and preferences of Indian consumers. The study surveyed over 1,400 Indian consumers… Read More