"TikTok’s entry into the search ads market presents a new opportunity for advertisers to reach younger, more engaged audiences." Read more
Study: 80% of Shoppers Discover Better Options through Online Shopping Criteo, a commerce media company, conducted a study called “The Rise of Savvy Shoppers Study” which reveals how economic uncertainty and rising costs are impacting the shopping behavior and preferences of Indian consumers. The study surveyed over 1,400 Indian consumers… Read More
"Microsoft Advertising's expansion into 34 new markets and its updates to the platform provides advertisers with more opportunities to reach a broader audience, target their campaigns more effectively, and improve..." Read more
New CTV Advertising Features From Google Ads Google’s Display & Video 360 platform has recently launched new features that aim to assist advertisers in planning, purchasing, and measuring their connected TV (CTV) campaigns. These new features are crucial, given the increasing importance of CTV campaigns among advertisers…. Read More