"This has become the new ideal funnel rather than continuously investing energy and budget for every qualified lead and in deal closures, which is no longer a sustainable business model...." Read more
Advertising Can Increase Happiness—New Studies Reveal All Despite years of criticizing advertising for promoting materialism and being expensive, a new study shows that advertising helps people by teaching them about products so they can satisfy their wants and needs with innovative and affordable products. Advertising also helps… Read More
"The study analyzed over 800,000 data points from Google and Facebook ad libraries from the two weeks prior to the 2020 presidential election..." Read more
Meta Advantage+ Catalog Ads Feature Automated Lookalike Audiences https://youtu.be/9fU2QjkWl5Y Facebook’s Meta Advantage+ catalog ads introduced automated Lookalike (LAL) Audiences. Businesses that are looking to expand their online presence should take notice of how this new ad program can help them. Through targeted ads, you’ll have the option to… Read More