"We believe that Microsoft’s Multi-platform feature has the potential to truly be a game-changer in the world of online advertising. It’s a powerful and exciting tool that wasn’t available before,..." Read more
New Study How Algorithms Shape the Distribution of Political Advertising on Social Media Platforms A new study published by the Arxiv lab at Cornell University has illuminated that social media platforms have failed to represent how they distribute political campaign ads. Social media platforms play a large part in political advertising, with targeted ads… Read More
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New Google Tools Make Collaboration and Ad Production Simple Google has created an asset library for Google Ads, making it easier for advertisers to manage creative assets and collaborate with teams. You can access images and videos across different campaigns, past, and present. In addition, video ad creation is… Read More