Marketing

Shopify, the e-commerce platform that helps merchants worldwide build, manage and grow their businesses, has invested $100 million in Klaviyo—a leading email marketing platform for e-commerce retailers. This investment will allow both companies to work together to deliver new product…

What Is Marketing Technology (MarTech)?

Disney & The Trade Desk AdTech Deal

Disney has signed a deal with Trade Desk, allowing brands to target automated ads across Disney’s different streaming properties. These properties include Freeform, ESPN, National Geographic, Hulu, ESPN+, ABC, and FX. The deal with Trade Desk is a significant development…

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