Marketing

Fans of keeping their private information private are celebrating Apple’s new iSO update. The new update titled App Tracking Transparency for the latest version of iOS has caused Apple’s advertising business to grow more than other digital platforms such as…

"This has become the new ideal funnel rather than continuously investing energy and budget for every qualified lead and in deal closures, which is no longer a sustainable business model...."

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Micosoft Advertising’s Global Expansion Launches In 34 Markets In the Middle East & Africa

Microsoft Advertising announced that they have launched across 34 markets in the Middle East and Africa as part of the third phase of their international expansion. As part of its expansion, Microsoft supports Arabic, Hebrew, and Russian ads. Microsoft Advertising…

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