"The new Microsoft Ads update gives an extended smart campaign experience, allowing users to run ads across various platforms, including Microsoft Ads, Facebook, Instagram, and Google." Read more
Sales and Marketing Are No Longer The Keys To Success – The Future Is Product Led If you’re a SAAS company still using sales and marketing as the primary channel for growth, you might want to rethink your strategy. In this time and age it’s all about users, their unique needs, and how the product can… Read More
"We believe that Microsoft’s Multi-platform feature has the potential to truly be a game-changer in the world of online advertising. It’s a powerful and exciting tool that wasn’t available before,..." Read more
Apple’s Digital Ad Business Gains An Edge Over Google and Facebook CNBC reports that Apple’s digital advertising is gaining momentum and can threaten the Google-Facebook advertising duopoly. The introduction of the App Tracking Transparency (ATT) feature on iOS devices gives Apple an edge over other ad platforms. Industry leaders suggest that… Read More
New Study How Algorithms Shape the Distribution of Political Advertising on Social Media Platforms 2 min read