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"People love Google Display Network because it’s easy to use and offers many features and targeting options. However, DV360 has some advantages, too; it gives you more control over where..."

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Smart Bidding With Google Ads

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Google Performance Max: A Beginner’s Guide to Understanding PMax

Public Companies in the AdTech Space

5 Must-Have Tips for Google PMax Campaigns

If you haven’t tried Google Ads Performance Max Campaigns – you should definitely start. The new Performance Max campaign type allows performance advertisers to access all of their Google Ads inventory from one campaign. You can use it to target…

"Google Ads are a powerful way to reach new customers, but if Google disapproves your ad, you could miss out on potential business."

Attribution: A Beginner’s Guide to Understanding Attribution in Digital Marketing

What Is Google Tag Manager and Why Should You Start Using It

By now, you have likely heard of Google Tag Manager and may wonder what it is and why you should consider it as a website manager. We are here to explain everything about this exciting and handy tool, including what…

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