Research

Slow vs. Fast Ads: New Research Studies the Pace of Commercials

Digital Video Ad Spending to Reach $50 Billion by End of 2022

The Lemonade Test: How to Build Excitement Around Your Brand?

Study: Consumers Associate High-Pitched Ads With Healthier Food

"Influencer marketing data can be difficult to access. Yet, researchers have found the likelihood of success with influencer marketing campaigns."

Study: Marketing Increases Kids’ Use of Promoted Foods and Beverages

U.S. Podcast Ad Revenue Will Hit $2 Billion in 2022

Ad Spending to Reach 342.32 Billion Dollars in 2026

"More and more companies are utilizing AI to increase targeted ad revenue. What are the benefits and the concerns arising with the new technology?"

Google Ads Editor v2.0 Now Supports Performance Max Campaigns

HBR New Research: Praising your Competition Increases Purchase Intent

While it might seem counterintuitive, studies have shown that praising your competition is one of the best ways to advertise your brand. Speaking highly of competitors shows the public that your company can acknowledge worthy adversaries, give compliments when necessary,…

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New Study: Podcast Advertising Attracts The Highest Levels of Attention

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Olight – Increased ROI by 130% & Saw a 700% Boost in Revenue

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Tentworld – Attracts 114% More Conversions & Boost ROI by 86%

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Speedy Locksmith, Increased Number of Phone Calls by 240%

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Discount Filters – An Account Restructuring Led to Outstanding Growth Within 3 Months

5 min read

Slow vs. Fast Ads: New Research Studies the Pace of Commercials

Digital Video Ad Spending to Reach $50 Billion by End of 2022

The Lemonade Test: How to Build Excitement Around Your Brand?

Study: Consumers Associate High-Pitched Ads With Healthier Food

Study: Marketing Increases Kids’ Use of Promoted Foods and Beverages

U.S. Podcast Ad Revenue Will Hit $2 Billion in 2022

Ad Spending to Reach 342.32 Billion Dollars in 2026

Google Ads Editor v2.0 Now Supports Performance Max Campaigns

HBR New Research: Praising your Competition Increases Purchase Intent

New Study: Podcast Advertising Attracts The Highest Levels of Attention

Olight – Increased ROI by 130% & Saw a 700% Boost in Revenue

Tentworld – Attracts 114% More Conversions & Boost ROI by 86%

Speedy Locksmith, Increased Number of Phone Calls by 240%

Discount Filters – An Account Restructuring Led to Outstanding Growth Within 3 Months

A Laser-Focused Pre-Order Campaign Increased Elegoo’s Revenue by 127%

How Apple’s iOS 14 Release & Google’s New Privacy Policy Will Affect Digital Advertising

Slow vs. Fast Ads: New Research Studies the Pace of Commercials

Digital Video Ad Spending to Reach $50 Billion by End of 2022

The Lemonade Test: How to Build Excitement Around Your Brand?

Study: Consumers Associate High-Pitched Ads With Healthier Food

Study: Marketing Increases Kids’ Use of Promoted Foods and Beverages

U.S. Podcast Ad Revenue Will Hit $2 Billion in 2022

Ad Spending to Reach 342.32 Billion Dollars in 2026

All Climate Change Misinformation and Disinformation Banned on Pinterest

Google Ads Editor v2.0 Now Supports Performance Max Campaigns

HBR New Research: Praising your Competition Increases Purchase Intent

New Study: Podcast Advertising Attracts The Highest Levels of Attention

Olight – Increased ROI by 130% & Saw a 700% Boost in Revenue

Tentworld – Attracts 114% More Conversions & Boost ROI by 86%

Speedy Locksmith, Increased Number of Phone Calls by 240%

Discount Filters – An Account Restructuring Led to Outstanding Growth Within 3 Months

A Laser-Focused Pre-Order Campaign Increased Elegoo’s Revenue by 127%

How Apple’s iOS 14 Release & Google’s New Privacy Policy Will Affect Digital Advertising