"TikTok will increase its 2021 ad revenue of $3.88 billion to $11.64 billion in 2022. That surpasses Twitter and Snapchat - combined!" Read more
Experiences Will Be the Top Priority for Consumers in 2022 Americans are now valuing meaningful experiences over products or items. As reported by Microsoft Ads, that’s the case for 74% of Americans. This new data suggests that the country is actively undergoing a mental shift, and moving away from materialistic… Read More
"Learn about the 3 levels of profitability and how they must be aligned with your branding strategy" Read more
HBR New Research: Praising your Competition Increases Purchase Intent While it might seem counterintuitive, studies have shown that praising your competition is one of the best ways to advertise your brand. Speaking highly of competitors shows the public that your company can acknowledge worthy adversaries, give compliments when necessary,… Read More