Understanding & Navigating Cross-Platform Attribution Challenges With Clients “Why is there such a big difference between our sales from Facebook on Facebook Ads versus our sales shown on Google Analytics?” “GDN and Discovery are spending so much money and hardly providing sales; why are we throwing money down… Read More
"A study suggests…that native and repurposed TikTok ads positively impact brand favorability, purchase intent, and search intent." Read more
Google Merchant Updated Their Editorial & Technical Requirements Policy Google has updated its editorial and technical requirements policy for the Merchant Center. Previously, the Merchant Center removed free listings that didn’t have a return and refund policy or had been posted with insufficient contact information. What used to happen… Read More