"Late last month, Google announced that it wouldn’t be doing away with its cookies tracking until the latter part of 2024. This delay came as welcome relief from advertisers..." Read more
Are Native TikTok Ads or Repurposed TikTok Ads More Effective? A study by Magna Global and TikTok suggests that native and repurposed TikTok ads positively impact brand favorability, purchase intent, and search intent. However, both ads are perceived differently by TikTok users. While native ads reached wider audiences, repurposed ads… Read More
"Data will help us greatly when everything is put together in order to tell a larger story- one that is easily and intuitively understood." Read more
Microsoft 365 Advertising Subscriptions to Office 2021 Customers Office 2021 customers are now seeing ads from Microsoft to sign up for Microsoft 365. The discount is generous, offering a discount of up to 28 dollars for a three-month subscription. Customers began seeing these ads around Aug. 10th. Microsoft… Read More