"While the whole industry will evolve, there is a very high expectation that digital advertising media budgets will continue to grow over the next decades, and the opportunities for AdTech..." Read more
Google Pushes Back Demise of Third-Party Cookies to 2024 Advertisers have relied on Google third-party cookies to target prospective customers for decades. However, there are increasing calls for anti-tracking. Google recently delayed its third-party cookies initiative to the end of 2024, so they can design an alternative strategy that… Read More
"Adcore’s newly launched My Cloud home page offers a quick overview of the most recent feature updates made to AMC." Read more
Understanding & Navigating Cross-Platform Attribution Challenges With Clients “Why is there such a big difference between our sales from Facebook on Facebook Ads versus our sales shown on Google Analytics?” “GDN and Discovery are spending so much money and hardly providing sales; why are we throwing money down… Read More