"These tools demonstrate Google's commitment to enhancing the online shopping experience for users." Read more
New CTV Advertising Features From Google Ads Google’s Display & Video 360 platform has recently launched new features that aim to assist advertisers in planning, purchasing, and measuring their connected TV (CTV) campaigns. These new features are crucial, given the increasing importance of CTV campaigns among advertisers…. Read More
"...as we approach 2023, businesses will need to navigate a complex marketing landscape characterized by economic uncertainty, shifting consumer preferences, and privacy concerns." Read more
Account-Wide Negative Keywords Now Available on Google Ads Account-level negative keywords allow advertisers to exclude specific search terms from their campaigns across all relevant search and shopping inventory. This helps advertisers to focus only on the most relevant and valuable keywords for their customers. As an advertiser, you… Read More