Account-Wide Negative Keywords Now Available on Google Ads Account-level negative keywords allow advertisers to exclude specific search terms from their campaigns across all relevant search and shopping inventory. This helps advertisers to focus only on the most relevant and valuable keywords for their customers. As an advertiser, you… Read More
"On Tuesday, the US Justice Department and eight states sued Google, alleging that it illegally abused its monopoly over the technology that powers online advertising." Read more
Microsoft’s 2023 Advertising Product Announcements Microsoft has recently released its latest updates for its advertising products of 2023. One of the key updates is the introduction of Microsoft Store Ads for desktop devices. Additionally, Microsoft has also rolled out updates for its In-Market Audience Expansion… Read More