"Google Merchant Center is the bridge between your eCommerce store and Google Shopping, making it an essential piece of the puzzle for any serious online retailer." Read more
7 Practical Tips to Optimize Your Product Feed Any merchant or marketer wishing to advertise an online e-commerce shop knows how important it is to have the best possible product feed available. Why? Because an optimized feed increases the relevance of your products. And the more relevant the… Read More
"If you deal with a large quantity of products or want to have those products for sale on many different platforms, it’s essential to use an automated product feed." Read more
Customer Acquisition Cost (CAC) – A Management Concept Worth Knowing We used to measure the number of views, exposures, clicks, likes, coverage, ratings, copies, time, phone calls, inquiries, repetitions, length, size, location, scope, etc., which are all important quantitative data without a doubt but… Since then, we’ve found out that… Read More