"Spending for digital video ads grew 49% in 2021 with an expected 26% increase in 2022 according to the IAB." Read more
Study: Marketing Increases Kids’ Use of Promoted Foods and Beverages Recent studies show that children respond positively to well-marketed foods and beverages. While this may be great for healthy foods, companies may want to restrict promotions on unhealthy snacks or market them as treats instead of daily sustenance. Research confirms… Read More
"PwC's latest study predicts that podcast ad revenue in the US will reach $4 billion by 2024. The growth potential is great news for advertisers." Read more
TikTok’s Ad Revenues On the Rise With the Support of Major Digital Ad Players TikTok’s ad revenues are climbing at an accelerating rate. This year TikTok’s revenue is projected to increase by 184.4% to hit $5.96 billion. By 2024, their ad revenue is projected to hit $11 billion. In 2022, Tiktok will receive 2.4%… Read More