"Investors and executives at...the parent company of Google and YouTube are...expressing enthusiasm for plans involving connected TV." Read more
Disney & The Trade Desk AdTech Deal Disney has signed a deal with Trade Desk, allowing brands to target automated ads across Disney’s different streaming properties. These properties include Freeform, ESPN, National Geographic, Hulu, ESPN+, ABC, and FX. The deal with Trade Desk is a significant development… Read More
"Merchants will be able to integrate their online store with YouTube’s enormous platform, reaching more users. In addition, they will be able to sell their full range of products through..." Read more
The Fundamentals of Digital Marketing In the 1800s, there was a gold rush, and everyone was looking to get their hands on the next big thing. In the 1990s, it was the dot com boom, and everyone wanted a piece of the internet pie. Today,… Read More
The Global Digital Out-Of-Home Advertising Market Size Is Expected to Reach $14.3 Billion by 2028 Read More