Marketing

If you’re a SHOP owner, you should know that promoting your business just got easier! Shopify and YouTube are now partnering to connect more businesses with their consumers through the video platform. This will build upon an already existing partnership…

"Consumers' pushback against gendered marketing comes from younger generations, calling out unnecessarily gendered products as part of a greater resistance to patriarchal ideals."

The Fundamentals of Digital Marketing

Netflix Advertising: Microsoft to be New Advertising Partner

Here come the ads. Netflix is pairing up with Microsoft for a technology partner as the streaming giant pivots to a cheaper ad-supported tier, Netflix advertising. Netflix has long withstood the call of putting ads on their service, but recent…

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