What Is ROAS? Calculating Return On Ad Spend ROAS is short for Return On Ad Spend, and it refers to the effectiveness of your advertising efforts. In other words, it’s the revenue generated for every dollar invested in an advertising campaign. It’s rooted in the ROI (Return On… Read More
"Don’t make Ads - Make TikToks. We’ve all heard that catchphrase before, but how does a slogan become a successful marketing campaign?" Read more
5 Digital Marketing Facts You Probably Don’t Know As a Digital Marketing lecturer, my students often ask a lot of questions that I don’t necessarily have the answer to. Questions like which banner ad was the first-ever made or who was the idiot who didn’t invest in Google… Read More
"By following these basic 9 rules, anyone can make Facebook ads, websites, logos, and creative assets that seem as if a trained professional created them." Read more
7 Marketers Who Absolutely Rock on TikTok As TikTok keeps on gaining popularity, more and more people are utilizing it to create unique content and entertain their followers. As often happens with social networks, what started as an entertainment channel, instantly brought the attention of businesses and… Read More