News

"Account-level negative keywords allow you to exclude search terms from campaigns that are serving on search and shopping inventory, allowing you to focus only on the most relevant terms for..."

Google Accused of Ad Technology Monopoly Abuse in the U.S.

Slowing Growth: Microsoft Bing Ads Revenues Increase by 10%

Microsoft’s 2023 Advertising Product Announcements

Google Rolls Out Ad Frequency Targeting For YouTube Campaigns

Google has announced an important change for YouTube campaigns that can help marketers maximize their conversions and save money. The search engine giant has recently introduced Ad Frequency Targeting for YouTube campaigns. Google’s new Ad Frequency Targeting gives advertisers more…

"Finding the lowest prices online isn’t an easy task. It takes research and patience. But with the release of Google Search’s new shopping features, consumers can rest assured they’re getting..."

Research

2023 Growth Survey: Ad Spend, Opportunities, and Strategies for Growth

Google Ads Cost Per Lead Has Increased for 91% of Industries YoY

The cost per lead has increased by an average of 19% for 91% of industries, with some notable outliers. This change is due to steadily growing inflation and consumers tightening their belts. Cost per lead is vital for planning campaigns,…

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