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"First-party data is the information companies collect from their audiences; it usually consists of site visitors, social media followers, and customers."

Top 40 Marketing Books

Tiktok Business Account Audience Now Available for all Ads Accounts

The Global Digital Out-Of-Home Advertising Market Size Is Expected to Reach $14.3 Billion by 2028

Microsoft Advertiser Gains Automatic Updates For Shopping Campaigns, Auto-Generated Remarked Lists, & More

Microsoft announced several new features for the platform’s advertising service. Microsoft Advertising will encompass auto-updates for Shopping Campaigns, which the software will enable from July 10. Other features in line for the upcoming launch are auto-generated Remarketing Lists and more…

"Google Ads Editor Version 2.1 has a colorful new format and thirteen features, including recommendations, warning dialogues, and custom questions for lead forms."

Google Performance Max Campaigns Updates Advanced Location Options

Google Launched New Travel Analytics Center for Partners

Google has launched a new Travel Analytics Center. The new tool is exclusive to Google’s travel partners and gives insights into Google’s inner information on travel data to scrutinize the market, customer purchase trends, and more. https://youtu.be/bcBWAcHH4Pc Google’s Travel Analytics…

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