"Search engines like Google now have to compete with social media platforms like TikTok and Instagram" Read more
What Is First-Party Data? First-party data is the information companies collect from their audiences; it usually consists of site visitors, social media followers, and customers. As such, it is relevant to marketers and businesses who want to focus on building their audience. The term… Read More
"The most effective marketing approach is an informed one. But faced with such a vast array of books on the subject, you may not know where to begin." Read more
The Global Digital Out-Of-Home Advertising Market Size Is Expected to Reach $14.3 Billion by 2028 Digital out-of-home advertising takes place outside someone’s home, typically in a public space that is accessible to large numbers of people. The digital medium is rapidly growing on its own. However, it is booming particularly well in advertising because of… Read More
Microsoft Advertiser Gains Automatic Updates For Shopping Campaigns, Auto-Generated Remarked Lists, & More 2 min read