"Marketing Ads' auto-generated remarketing lists, Smart Remarketing lists, and more have been introduced or upgraded to improve user experience." Read more
HBR New Research: Praising your Competition Increases Purchase Intent While it might seem counterintuitive, studies have shown that praising your competition is one of the best ways to advertise your brand. Speaking highly of competitors shows the public that your company can acknowledge worthy adversaries, give compliments when necessary,… Read More
"Google has announced a new format of vehicle ads that will show nearby cars for sale when performing a google search for cars to purchase." Read more
Google Analytics 4 is Replacing Universal Analytics Google announced it will phase out support for Universal Analytics (UA) to make room for the company’s new Google Analytics 4 product. Starting on July 1, 2023, Google’s Universal Analytics product will stop processing data. For customers using 360 Universal… Read More