"More and more companies are utilizing AI to increase targeted ad revenue. What are the benefits and the concerns arising with the new technology?" Read more
Shopify Acquires Dovetale, Marking One of Its Biggest Investments in the Creator Space Shopify has recently announced that it has made one of its most significant investments in the creator space, acquiring Dovetale. Dovetale is a software startup that aids businesses in managing their influencer marketing programs. Notably, upon acquiring Dovetail, Shopify declined… Read More
"Did you know that praising your competition could increase your sales? Sounds counterintuitive, but it's true, and you should try it." Read more
Microsoft Ads Presents New Ad Creator A new Ad Creator is now available through Microsoft Ads that will allow advertisers to source and edit images leading to more engagement and higher click-through rates. Ad Creator automatically extracts photos from websites to use directly in ads. There… Read More